18/04/2026
7 Lessons from Blue Ocean Strategy by W. Chan Kim
1. When you stop trying to compete directly, what new opportunities can you begin to see?
2. If you focus on creating value instead of beating competitors, how does your business begin to stand out?
3. When you simplify what you offer, how much easier does it become for people to understand and choose you?
4. If you look at people who are not yet your customers, what new ideas can you discover?
5. When you remove what is not necessary, how much stronger can your product or service become?
6. If you think differently about your market, how can you create space where competition matters less?
7. As your business grows, are you still fighting in a crowded space, or building something that feels new and different?
What stays with you is a shift in thinking. You donโt always need to fight harder to grow. Sometimes, you need to move differently.
If you were the customer, would you choose your business easily, or would you still compare it with others?
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