Old school friends Tom Kitchen-Dunn (27) and Jack Bostock (26) spotted a gap in the
market for top quality, high welfare, sustainable meat, delivered direct from carefully vetted
Yorkshire farmers to discerning customers.
Described as Not On The High Street for farming, Lamb2Ewe offers farmers a direct route to
customers enabling them to get a much fairer price for their livestock and therefore allowing
them to adhere to top welfare standards.
Co-founder Tom explains: “Whilst veganism may be on the rise, there’s also a considerable
market out there for customers who want to eat meat but want reassurance that the animals
they are eating have been well looked after, cared for and treated with respect. That’s what
we offer.
“At Lamb2Ewe, we don’t want to be the cheapest. Producing high quality, high welfare meat
requires a lot of investment, but farmers are being constantly pushed to reduce their prices
which means more and more risk going out of business. Our model means farmers get a fair
price and customers can be sure their meat is sustainable, high welfare and non-religiously
slaughtered.”
With Tom’s background in sales and marketing and Jack’s job as a full-time shepherd, the
pair realised they had the perfect mix of skills to launch a business. They originally bought
five lambs to test the market, sold them almost immediately and Lamb2Ewe was born.
Tom added: “We started selling half and quarter lambs by the box. Now we’ve expanded into
selling poultry, veg boxes, spice mixes and meat rubs and shortly will be introducing beef, all
from our approved Yorkshire farms. We’re also looking at selling ethical dairy products, with
milk from cows whose calves have been naturally weaned.
“Our customers stretch from Carlisle to Devon, and all our products are
delivered in eco-friendly boxes which don’t require refrigeration meaning they use less fuel in
transit which again is positive for the environment. Lamb2Ewe shows you can eat meat in a
more ethical, environmentally friendly, but also convenient, way.”
Lamb2Ewe can be ordered online and delivered straight to the door.
