29/05/2026
āĻĒāĻļā§āĻāĻŋāĻŽāĻŦāĻā§āĻā§ Amul āĻāϞ⧠āĻā§ āĻšāϤ⧠āĻĒāĻžāϰā§?
Amul āĻĒāĻļā§āĻāĻŋāĻŽāĻŦāĻā§āĻā§ āĻĒā§āϰāĻžā§ âšā§Ŧā§Ļā§Ļââšā§Ŧā§Ģā§Ļ āĻā§āĻāĻŋ āĻāĻžāĻāĻž āĻŦāĻŋāύāĻŋā§ā§āĻ āĻāϰ⧠āĻŦā§ dairy processing plant āĻŦāĻžāύāĻžāύā§āϰ āĻĒāϰāĻŋāĻāϞā§āĻĒāύāĻž āĻāϰāĻā§āĨ¤ Howrah-āĻāϰ Sankrail Food Park āĻāϞāĻžāĻāĻžāϤā§āĻ āĻŦā§ curd/yogurt plant āĻšāĻā§āĻžāϰ āĻāĻŦāϰ āĻāϏā§āĻā§āĨ¤ ([Kolkata Calling][1])
āĻāĻāĻž āĻĒāĻļā§āĻāĻŋāĻŽāĻŦāĻā§āĻā§āϰ dairy sector-āĻāϰ āĻāύā§āϝ āĻŦā§ āĻĒāϰāĻŋāĻŦāϰā§āϤāύ āĻšāϤ⧠āĻĒāĻžāϰā§āĨ¤
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Farmers āĻĻā§āϰ āĻā§ āϞāĻžāĻ āĻšāϤ⧠āĻĒāĻžāϰ⧠â
1. āĻĻā§āϧā§āϰ āϏā§āĻĨāĻžā§ā§ āĻŦāĻžāĻāĻžāϰ āĻĒāĻžāĻā§āĻž
āĻ
āύā§āĻ āĻā§āϰāĻžāĻŽā§āϰ farmer āĻĻā§āϧ āĻŦāĻŋāĻā§āϰāĻŋ āĻāϰāϤ⧠āĻĒāĻžāϰ⧠āύāĻž āĻŦāĻž āĻāĻŽ āĻĻāĻžāĻŽā§ local dealer-āĻā§ āĻĻāĻŋāϤ⧠āĻšā§āĨ¤
Amul āĻāϞ⧠direct milk collection āĻŦāĻžā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
⥠Farmer āύāĻŋā§āĻŽāĻŋāϤ buyer āĻĒāĻžāĻŦā§āĨ¤
2. āĻĻā§āϧā§āϰ āĻĻāĻžāĻŽ āĻāĻŋāĻā§āĻāĻž āĻŦāĻžā§āϤ⧠āĻĒāĻžāϰā§
Competition āĻŦāĻžā§āϞ⧠local company āĻā§āϞā§āĻ āĻĻāĻžāĻŽ āĻŦāĻžā§āĻžāϤ⧠āĻŦāĻžāϧā§āϝ āĻšāĻŦā§āĨ¤
⥠Farmers āĻŦā§āĻļāĻŋ rate āĻĒā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
3. Payment āĻĻā§āϰā§āϤ āĻšāϤ⧠āĻĒāĻžāϰā§
Amul āϏāĻžāϧāĻžāϰāĻŖāϤ cooperative model-āĻ āĻāĻžāĻ āĻāϰā§āĨ¤
⥠Bank account-āĻ direct payment āĻšāĻā§āĻžāϰ āϏāĻŽā§āĻāĻžāĻŦāύāĻž āĻŦā§āĻļāĻŋāĨ¤
⥠Middleman āĻāĻŽāĻŦā§āĨ¤
4. āĻāϰā§āϰ training + veterinary support
āĻŦā§ dairy company āϏāĻžāϧāĻžāϰāĻŖāϤ āĻĻā§ā§:
* cattle feed guidance
* vaccination
* artificial insemination
* milk testing
* chilling center
⥠Milk production āĻŦāĻžā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
5. āĻā§āϰāĻžāĻŽā§āϰ āĻāĻžāĻāϰāĻŋ āϤā§āϰāĻŋ
Plant āĻšāϞā§:
* driver
* collection agent
* chilling plant worker
* packaging
* transport
* dairy technician
āĻāĻāϏāĻŦ job āĻŦāĻžā§āĻŦā§āĨ¤
āĻā§ āĻā§āώāϤāĻŋ āĻŦāĻž āĻā§ āĻĨāĻžāĻāϤ⧠āĻĒāĻžāϰ⧠â
1. Local āĻā§āĻ dairy business āĻŦāύā§āϧ āĻšāϤ⧠āĻĒāĻžāϰā§
āĻā§āĻ local milk brand compete āĻāϰāϤ⧠āĻĒāĻžāϰāĻŦā§ āύāĻžāĨ¤
⥠Small dairy owner āĻā§āώāϤāĻŋāĻā§āϰāϏā§āϤ āĻšāϤ⧠āĻĒāĻžāϰā§āĨ¤
2. Farmer company-āϰ āĻāĻĒāϰ depend āĻšā§ā§ āϝā§āϤ⧠āĻĒāĻžāϰā§
āĻļā§āϰā§āϤ⧠rate āĻāĻžāϞ⧠āĻĻāĻŋāϞā§āĻ āĻĒāϰ⧠āϝāĻĻāĻŋ monopoly āĻšā§, rate control āĻāϰāϤ⧠āĻĒāĻžāϰā§āĨ¤
⥠Farmers helpless āĻšā§ā§ āϝā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
3. Crossbreed cow pressure āĻŦāĻžā§āĻŦā§
Company āĻŦā§āĻļāĻŋ milk āĻāĻžāĻāĻŦā§āĨ¤
⥠Farmer desi āĻāϰ⧠āĻŦāĻžāĻĻ āĻĻāĻŋā§ā§ hybrid cow āύāĻŋāϤ⧠āĻĒāĻžāϰā§āĨ¤
⥠Disease + medicine cost āĻŦāĻžā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
4. Feed āĻ medicine cost āĻŦāĻžā§āĻŦā§
Milk production āĻŦāĻžā§āĻžāϤā§:
* cattle feed
* mineral mix
* medicine
āĻāϰāĻāĻ āĻŦāĻžā§āĻŦā§āĨ¤
5. Small farmer āĻŦāĻžāĻĻ āĻĒā§āϤ⧠āĻĒāĻžāϰā§
āϝāĻžāĻĻā§āϰ:
* ā§§â⧍ litre milk
* quality issue
* chilling āϏā§āĻŦāĻŋāϧāĻž āύā§āĻ
āϤāĻžāϰāĻž system-āĻāϰ āĻŦāĻžāĻāϰ⧠āĻāϞ⧠āϝā§āϤ⧠āĻĒāĻžāϰā§āĨ¤
āϏāĻŦāĻā§ā§ā§ āĻŦā§ Problem āĻā§ āĻšāϤ⧠āĻĒāĻžāϰā§? â ī¸
Problem 1 â Middleman corruption
āĻ
āύā§āĻ collection center-āĻ:
* fat āĻāĻŽ āĻĻā§āĻāĻžāύā§
* litre āĻāĻŽ āϧāϰāĻž
* commission āĻāĻžāĻā§āĻž
āĻāĻāϏāĻŦ āĻšāϤ⧠āĻĒāĻžāϰā§āĨ¤
Problem 2 â Fake milk / adulteration
Demand āĻŦāĻžā§āϞ⧠āĻāĻŋāĻā§ āϞā§āĻ:
* āĻĒāĻžāύāĻŋ āĻŽā§āĻļāĻžāĻŦā§
* chemical āĻŽā§āĻļāĻžāĻŦā§
āĻāϤ⧠āĻĒā§āϰ⧠āĻāϞāĻžāĻāĻžāϰ reputation āύāώā§āĻ āĻšāĻŦā§āĨ¤
Problem 3 â Farmer cooperative āύāĻž āĻĨāĻžāĻāϞ⧠āϞāĻžāĻ āĻāĻŽ
āĻāĻāϞāĻž farmer-āĻāϰ bargaining power āĻāĻŽāĨ¤
Solution āĻā§ āĻšāϤ⧠āĻĒāĻžāϰā§? â
â Village milk cooperative āϤā§āϰāĻŋ āĻāϰāĻž
ā§§ā§Ļâā§Ģā§Ļ farmer āĻŽāĻŋāϞ⧠society āĻŦāĻžāύāĻžāύā§āĨ¤
⥠Collective bargaining power āĻŦāĻžā§āĻŦā§āĨ¤
â Milk testing machine āĻŦā§āϝāĻŦāĻšāĻžāϰ
Fat/SNF digital machine āĻĻāϰāĻāĻžāϰāĨ¤
⥠Fraud āĻāĻŽāĻŦā§āĨ¤
â Cold chain āϤā§āϰāĻŋ
āĻā§āϰāĻžāĻŽā§:
* bulk milk cooler
* chilling point
āĻĻāϰāĻāĻžāϰāĨ¤
â Farmer training
āĻļāĻŋāĻāϤ⧠āĻšāĻŦā§:
* cattle nutrition
* silage
* disease control
* clean milking
â Value-added product āĻļā§āĻāĻž
āĻļā§āϧ⧠raw milk āύāĻž āĻŦāĻŋāĻā§āϰāĻŋ āĻāϰā§:
* ghee
* paneer
* curd
* khoa
* mishti doi
āĻŦāĻžāύāĻžāϞ⧠āĻŦā§āĻļāĻŋ profitāĨ¤
āĻāĻāύ āĻā§ āĻāϰāĻž āĻĻāϰāĻāĻžāϰ? â
Farmer āĻĻā§āϰ āĻāύā§āϝ
āĻāϰāϤ⧠āĻšāĻŦā§:
* group āϤā§āϰāĻŋ
* dairy cooperative join
* quality milk production
* clean farming
* fodder cultivation
* milk chilling āĻŦā§āϝāĻŦāϏā§āĻĨāĻž
Young entrepreneur āĻĻā§āϰ āĻāύā§āϝ
āĻāĻāύ āϏā§āϝā§āĻ āĻāĻā§:
* mini chilling plant
* cattle feed business
* silage business
* paneer unit
* curd factory
* milk transport
* dairy equipment
āĻā§ āĻāϰāĻž āĻāĻāĻŋāϤ āύāĻž â
* Loan āύāĻŋā§ā§ āĻšā§āĻ āĻāϰ⧠⧍ā§ĻāĻāĻž āĻāϰ⧠āĻā§āύāĻž
* Training āĻāĻžā§āĻž dairy āĻļā§āϰā§
* āĻļā§āϧ⧠company-āϰ āĻāĻĒāϰ blind trust
* Low quality feed āĻŦā§āϝāĻŦāĻšāĻžāϰ
* āĻĻā§āϧ⧠adulteration
* middleman-āĻāϰ āĻāĻĒāϰ āĻĒā§āϰ⧠depend
āĻŦāĻžāϏā§āϤāĻŦ āĻāĻĨāĻž
Amul āĻāϞ⧠Bengal dairy sector grow āĻāϰāĻŦā§ â āĻāĻāĻž āĻĒā§āϰāĻžā§ āύāĻŋāĻļā§āĻāĻŋāϤāĨ¤
āĻāĻŋāύā§āϤ⧠āϏāĻŦāĻā§ā§ā§ āĻŦā§āĻļāĻŋ āϞāĻžāĻ āĻāϰāĻŦā§:
â
organized farmer
â
cooperative group
â
smart dairy entrepreneur
āĻāϰ āϏāĻŦāĻā§ā§ā§ āĻŦā§āĻļāĻŋ āϏāĻŽāϏā§āϝāĻžā§ āĻĒā§āĻŦā§:
â unorganized small local trader
â low-quality milk supplier
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āĻŦāĻžāĻāϞāĻžāϰ dairy sector āĻāĻāύ āĻāĻāĻāĻž āύāϤā§āύ phase-āĻ āĻĸā§āĻāĻā§ āĻŦāϞāĻž āϝāĻžā§āĨ¤
āĻ āĻŋāĻāĻāĻžāĻŦā§ planning āĻāϰāϞ⧠āĻā§āϰāĻžāĻŽā§āϰ āĻ
āύā§āĻ āϝā§āĻŦāĻ dairy sector āĻĨā§āĻā§ āĻŦā§ income āϤā§āϰāĻŋ āĻāϰāϤ⧠āĻĒāĻžāϰāĻŦā§āĨ¤