Welcome to the Tastes of Europe, a campaign funded by the European Union Directorate-General for Agriculture and Rural Development (DG AGRI), to promote European food and beverage products with a Geographical Indication (GI). These include products with the PDO (Protected Designation of Origin) registration and PGI (Protected Geographical Indication) registration from each of the EU’s 28 Member St
ates. GIs encourage diverse agricultural production, protect product names from misuse and imitation and help consumers by giving them information concerning the characteristics and benefits of GI products as a guarantee of authenticity, quality and safety, tradition and heritage. The campaign kicked off in China in May 2015, followed by seven roadshows from May to December held in various shopping malls across Beijing. At the Tastes of Europe roadshows visitors can sample a wide array of PDO and PGI-registered products including cheese, olive oil, meat, wine, beer, spirit drinks and more. Visitors can enjoy European cuisine cooked by five-star chefs during live cooking shows, and experience the diversity of European food and drinks using a cutting-edge interactive touchscreen display. For more information about our upcoming events, check out our campaign calendar and stop by our Tastes of Europe roadshows! Enjoy, it’s from Europe!
