03/09/2026
Japan has a beautiful spirit called “Mottainai.” 🌱
Have you ever heard of it?
“Mottainai” is the feeling that
something should never be wasted when it still has value.
For the past few days, I’ve had one thing on my mind…
ONIONS 🧅 and EGGPLANTS 🍆 🤱🧠😂
A farmer friend of mine in Hashimoto, Wakayama, told me that they had a huge amount of delicious, silky-soft eggplants and onions that had missed their shipping window.
If they couldn’t find a home for them,
they might end up being thrown away.
So… OKAN went into action! 💪💨
And you know who comes to the rescue at times like this?
Osaka moms.
The “OKANs.” ❤️
I reached out to friends,
connected people,
and together we found new homes for them.
The eggplants 🍆 SOLD OUT! 🎉
And so many onions 🧅 found their way into people’s kitchens and bellies. 😋
Something that might have been wasted
became someone’s delicious meal.
That’s what OKAN’S SELECT is about.
We’re not just here to sell high-quality products from Japan.
We want to deliver something else, too—
the warm, caring, slightly meddlesome kindness of a Japanese mom. ❤️
A little extra care.
A little “Are you eating properly?”
A little unnecessary—but somehow wonderful—help. 😂
That’s our kind of OKAN spirit.
If you want a little Japanese mom-style fussing in your life…
Come join us! 🙌🇯🇵
OKAN’S SELECT Japan