Riluwan and his wife, Mrs. MSS
Zaneera, formed the company from a room in their household in Pasyala. They decided to
manufacture beedi ( a tobacco based product) and cigars as these were the only viable options
with the resources made available to them. Initially, the establishment held 20 employees, all
engaged in the production of beedi and cigars. By 1985, Alli was a limited liability enti
ty. During which time this landmark was achieved, Alli had diversified its product range from
strictly tobacco to food based products. Currently, Alli markets over 40 different types of food products across the nation. One of the
major achievements of Alli was the acquisition of the SLS (Sri Lankan Standards) certification
for Alli Jams and Cordials. The company has a wide distribution network across the island and
has established strong links with local dealers. MRM Musadique, the Chairman and Managing Director at present, took over operations in
1988. Under his leadership and guidance, the company has emerged from a small manufacturing
plant into a well established, fully fledged food manufacturer. During his tenure, he expanded the product range offered by the company steadily. Currently Alli is responsible for the production
and distribution of over 40 different commodities.
