Akwa Ibom State Market Women

25/11/2025

If you are interested, apply fast.

All you need to know on how to purchase kiosk at Christmas Unplugged 3.0

24/10/2025

Continuation of the One-day social media sensitization workshop for Market Women, Akwa Ibom State.

Creating Effective Content For your Social Media accounts.

Step 1 : Plan Your Content

• Decide what products to showcase (What you sell)
• Think of educational tips related to your products (What are the benefits? How best can they be used?)
• Plan demonstrations or tutorials

Step 2: Record Quality Videos

• Use good lighting (natural daylight works best)
• Hold your phone steady or use a stand
• Speak clearly and confidently
• Keep videos between 30 seconds to 2 minutes

Step 3: Take Quality Photos

• Clean and arrange your products attractively
• Use simple, uncluttered backgrounds
• Ensure good lighting
• Take multiple shots from different angles

Step 4: Write Engaging Captions

• Describe your product clearly
• Include educational information
• Add your location and contact details
• Use relevant hashtags (e.g., )

Step 5: Post Regularly

• Aim to post at least 3-4 times per week
• Post when your customers are most active (usually mornings and evenings)
• Be consistent with your posting schedule

Step 6: Engage With Your Audience

• Respond to comments and messages promptly
• Answer questions about your products
• Thank customers for their support (Be polite and courteous always)
• Share customer testimonials and feedback

Step 7: Use Facebook and Instagram Stories

• Post behind-the-scenes content
• Show your daily business activities
• Announce special offers or new products
• Go "live" to interact with customers in real-time

Conclusion

The workshop successfully equipped market women with the knowledge and confidence needed to expand their businesses through social media. By implementing these digital strategies and maintaining an active online presence, the women of Akwa Ibom State are positioned to reach new customers, access greater financial opportunities, and build thriving businesses that extend far beyond their physical market stalls.

The collective support of the Governor, Pastor Umo B. Eno, Ph.D., combined with the entrepreneurial spirit of these women and their newfound digital skills, promises a bright future for small businesses across Akwa Ibom State.

Akwa Ibom State Government

24/10/2025

Social Media Sensitization Workshop for Market Women, Akwa Ibom State.

Date: October 17, 2025_
Venue: Parking Lot, Uyo Sports Stadium, Akwa Ibom Akwa Ibom State Market Women
Facilitator: Mrs. Enobong Etuk

Workshop Overview

The one-day social media sensitization seminar brought together market women from across Akwa Ibom State to learn how to leverage digital platforms for business growth. The event also served as an opportunity for the women to show solidarity with His Excellency, Pastor Umo B. Eno, Ph.D., Executive Governor of Akwa Ibom State, who has been instrumental in supporting women entrepreneurs through government grants.

Key Highlights

1. Taking Business Beyond Physical Shops

Mrs. Enobong Etuk, the workshop facilitator, sensitized participants on the immense opportunities available through social media platforms. She emphasized that market women should no longer limit themselves to static positions in their physical shops but should embrace digital marketing to reach customers far beyond their immediate localities.

2. Creating Engaging Video Content

The facilitator encouraged the women to take their social media presence seriously by creating compelling video content featuring their products. She advised them to demonstrate:

• Product knowledge and expertise – For example, periwinkle sellers could create content showing which type of periwinkle is best suited for different soups
• Product quality and authenticity – Palm oil sellers could market themselves as providers of the best, most authentic palm oil
• Educational tips and DIY(do it yourself) guides – Sharing valuable information that positions them as experts in their trade

3. Accessing Grants and Financial Support

Mrs. Etuk boldly encouraged the women to be confident in demanding substantial grants from government agencies, NGOs, and other donor organizations. She challenged them to think bigger and request amounts such as:

• ₦2,000,000
• ₦5,000,000
• ₦10,000,000
• Up to ₦20,000,000

She emphasized that confidence in their trade and business potential is essential when approaching grant opportunities. Furthermore, she noted that having a strong social media presence would significantly increase their visibility to potential grant donors and sponsors.

Building Community Through Facebook Groups

The facilitator recommended that the association create a Facebook group where all members can post their content, share experiences, and attract customers collectively. This approach would:

• Foster an engaging community among members
• Increase the visibility and virality of individual businesses
• Create a support network for collaborative growth

Akwa Ibom State Pastor Umo Eno Akwa Ibom State Government

20/12/2024

Umo Enyo Anyama,
Etim Mkpo Urua!