UE EVSA

04/11/2025

Oral Defense of Feasibility Study and Business Venture Students

Event Title: Oral Defense of Feasibility Study and Business Venture Students
Date: October 18, 2025
Time: 8:00 AM – 3:00 PM
Venue: LB Building, 4th Floor
Hosted by: CBA EVSA (College of Business Administration - Entrepreneurial Venture and Student Apprenticeship)
Event Chair: EVSA Chair
Advisers and Coordinators

Introduction
On October 18, 2025, the College of Business Administration (CBA) successfully hosted the Defense of Feasibility Study and Business Venture Students. Held at the 4th floor of the LB Building, the event ran from 8:00 AM to 3:00 PM and involved the participation of 31 food companies and 18 panelists. The event aimed to offer students a platform to exhibit the outcomes of their business and gain professional insights into the Technical, Marketing, and Financial aspects of their ventures as well as the viability of the proposed business plan.
Under the direction of the Chair of the CBA EVSA (Entrepreneurial Venture and Student Apprenticeship), and supported by four advisers and ten coordinators, the event successfully blended academic rigor with practical business experience, allowing students to defend their business ideas and actual business implementation learnings before a panel of distinguished experts.

Event Overview
The event was meticulously organized, structured business around in-depth discussions and presentations designed to analyze the results of student ventures, exclusively those within the food sector. The panelists, divided into three groups according to their expertise—Technical, Marketing, and Financial—provided tailored feedback to each team. The event included:
31 Participating Food Companies: Students from the College of Business Administration presented their entrepreneurial venture outcomes, specifically addressing sales, operations, sustainability, and marketing strategies.

18 Panelists: The oral defense panel was composed of industry professionals and experts who were carefully selected based on their experience and knowledge in the three critical areas of business development: Technical, Marketing, and Financial. Each panelist group was tasked with evaluating the corresponding aspect of the student ventures and offering valuable insights.

Event Structure
Opening Remarks
The event officially began at 8:00 AM with a formal welcome, by the EVSA Chair. She highlighted the importance of integrating practical experience with academic learning and stressed how the event was designed to help students bridge the gap between theory and real-world business challenges. Following this, participants were given an orientation on the structure and expectations of the day.
Student Presentations
Each participating student group had a designated slot to present their entrepreneurial venture/Feasibility Study. Presentations were limited to 30 minutes, followed by a 30-minute Q&A session with the panelists. The presentations were divided into three primary focus areas:
Technical Aspects: Students explained the production process, the technology behind their food products, sustainability measures, and how they ensured product quality and safety.

Marketing Aspects: The students showcased their market research, consumer behavior insights, promotional strategies, and competitive advantage in the crowded food industry.

Financial Aspects: In this segment, students discussed their business models, as well as key metrics like pricing strategies, revenue outcomes, funding, and risk management.
Panelist Discussions and Feedback
The 18 panelists from the industry and the academe were divided into three groups to focus on specific areas of business evaluation:
Technical Panel: Composed of experts in food science, production, and technology, concentrated on operational aspects, including the technical details of production and ensuring product quality.

Marketing Panel: Consisting of seasoned marketers and branding experts, this group assessed the market positioning of the products, consumer engagement, and promotional campaigns.

Financial Panel: A panel of financial analysts and business consultants assessed the financial health and sustainability of the ventures. They focused on profitability, cost structures, and overall financial results.

The panelists engaged in rigorous discussions after each presentation, providing actionable feedback and suggesting improvements. This comprehensive review process helped students better understand the strengths and weaknesses of their business.
Networking and Industry Engagement
Beyond the defense presentations, students had opportunities to network with industry professionals. Representatives from the participating food companies shared insights on current industry trends and offered students potential career paths and internship opportunities. Many students took advantage of this opportunity to ask questions and build connections with experts who could provide guidance in the future.

Conclusion
The Oral Defense of Feasibility Study and Business Venture Students held on October 18, 2025, successfully achieved its objectives of providing students with a platform to defend their entrepreneurial projects and feasibility study, while receiving expert guidance from an esteemed group of panelists.
The event demonstrated the depth of student knowledge and creativity in the food industry, and the CBA EVSA team, under the leadership of the EVSA Chair, should be commended for their exceptional coordination. With a total of 31 food companies and 18 panelists, the event provided a comprehensive learning experience for all participants, fostering not only academic growth but also practical business skills that will prove invaluable as students continue to pursue their entrepreneurial and professional aspirations.
The feedback received from the panelists will undoubtedly help the student teams refine their ventures and business strategies. This event also served as a testament to the value of mentorship and the importance of industry-academic collaboration in developing the next generation of entrepreneurs.

27/10/2025

On September 11, 2025, the SFC Lobby of the University of the East Manila was transformed into a vibrant hub of commerce and innovation for Eventahan, a remarkable showcase of the entrepreneurial ventures of students from the College of Business Administration (CBA).

The event was jointly organized by the Entrepreneurial Venture and Student Apprenticeship (EVSA) and the CBA Student Council, following a structured program that celebrated student creativity, innovation, and academic growth.
The day commenced with a formal program that set the tone for the event. The ceremonial opening featured inspiring remarks from the Dean of the College of Business Administration, EVSA Chair, and the EV company advisers. Their speeches emphasized the value of practical experience and the entrepreneurial spirit, commending the students for their dedication in turning their business ideas into reality. These messages not only motivated the young entrepreneurs but also reinforced the event's importance as a key part of their educational journey.

After the opening ceremony, the lobby came alive with activity. The space was filled with booths, each thoughtfully designed to reflect the products being offered. From delectable baked goods and refreshing beverages to trendy resell items and handmade accessories, the event featured a well-curated mix of products. The students went beyond selling; they engaged customers with interactive games and activities such as raffles, spin-the-wheel contests, and mini-challenges. This creative and participatory approach created a lively, enjoyable, and well-organized atmosphere that left a lasting impression on attendees.
While the crowd gathers at the SFC Lobby, where students eagerly promote and sell their products, let's shift our attention to what's happening behind the scenes specifically, on the 3rd floor of the SFC, in the bustling Production Area. After all, there would be nothing to sell without the dedicated efforts of our student cooks and production teams.
Inside the four main production zones and one reselling area, the energy is just as high. These spaces are packed with hardworking EV Entrepreneurial Venture students, all laser-focused on restocking their offerings. The event's overwhelming success has created a non-stop demand so much so that the teams are racing to keep up with the stream of customers eagerly supporting all 32 Entrepreneurial Venture Groups.
From freshly cooked meals to curated reselling products, every item being sold is the result of real-time effort, collaboration, and hustle. It's a true testament to the spirit of student entrepreneurship where front-end sales and back-end production work hand-in-hand to bring this event to life.

As the event drew to a close, the focus shifted to celebration and recognition during the awarding and closing ceremonies. Outstanding student groups were acknowledged for their excellence in marketing, product development, and overall business performance. These recognitions served as both a reward and an encouragement, celebrating the students' hard work and achievements. The program concluded with heartfelt remarks from the organizers, who expressed gratitude to everyone who contributed to the success of the event. The closing ceremony marked not just the end of a productive day, but also solidified Eventahan as a significant milestone showcasing that these students are not only learners, but also future business leaders ready to make their mark.

14/10/2025

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