pura vida was started because of our passion about skincare and desire to showcase quality South African & Bulgarian organic & natural brands. In recent years, there has been a growing awareness that we are responsible for the world we live in, and an increasing concern for our own health. Many of us are searching out products that are effective and nurturing for us, while doing as little harm as
possible to the earth. We want to make it easy and convenient for you to try these kinds of products! Products that can make you feel good - mentally, emotionally and physically! To do this, we search through the myriad of brands out there to find the best natural skincare & lifestyle products - products that we've fallen in love with and want to share! Every product we choose offers something special just for you. pura vida - a philosophy that values community, family and environment, and expresses the happiness and relaxation that results from a lifestyle that puts them first.
