09/02/2026
Being sold out means two very different things when you’re a small brand.
Online, being sold out can build hype. Sometimes it even makes people want your product more!!!
But in retail? You don’t get that lost time on the shelf back. The store doesn’t place a double order because you were sold out last week.
Every day your product isn’t on that shelf is a day someone buys something else.
Sold out online can create demand. Sold out in retail is just money lost. I lost thousands of dollars in July when I was not able to fulfill orders due to our bags not being printed in time for production.
