Heels & Wheels

Heels & Wheels Bringing female automotive journalists and professionals together to stay informed and share their distinct perspectives. What will appeal to HER?

Our organization was formed to honor women as a major force in the automotive purchase decision. The "Heels & Wheels" event is an event where women in media will meet and test drive vehicles in a female-only environment to do some real-world testing. Our aim is to garner input on vehicles as it directly affects women and provide that information to women to increase their buying power... through k

nowledge. What will make or break HER purchase decision? We will conduct on-road test drives and other real-world testing such as: ingress and egress, cabin functionality and loading – groceries, child seats, golf clubs, etc. Stay tuned for information on where to find the stories that are published from the Heels & Wheels inaugural event.We hope you find the information useful in your purchase decision.

Throughout my 25 years in the automotive industry, I've seen my fair share of male-driven programs with zero to one wome...
09/22/2022

Throughout my 25 years in the automotive industry, I've seen my fair share of male-driven programs with zero to one women media guests. In 2011, I decided to take a leap of faith and try to host an all-women's drive program. Thankfully some manufacturers had faith in me and it was a big hit. The event not only showed that we have plenty of women with an interest in automotive but it nurtured relationships and garnered more women in the industry. Every event has brought us more information on female buying power and introduced more and more women in to our circle of trust. Watch out World!!!

So proud to be celebrating the 10th year of this amazing program. Cheers to the original group of ladies!

We're gearing up for Heels & Wheels 2022 in Santa Barbara, California. Stay tuned for more from the week's events!
09/21/2022

We're gearing up for Heels & Wheels 2022 in Santa Barbara, California. Stay tuned for more from the week's events!

The Heels & Wheels Spring 2022 Newsletter is here -
04/25/2022

The Heels & Wheels Spring 2022 Newsletter is here -

Heels & Wheels honors women as a major force in the automotive industry. Read this issue of the newsletter for featured automotive content by women and more!

Heels & Wheels Spring 2021 Newsletter -
04/19/2021

Heels & Wheels Spring 2021 Newsletter -

Heels & Wheels honors women as a major force in the automotive industry. Read this issue of the newsletter for updates on Heels & Wheels 2021, featured automotive content by women and more!

Sometimes I get lucky and get to do something super cool! - amazing!On track, we drove the BMW Z4, M2, M4, M850i and...
03/07/2021

Sometimes I get lucky and get to do something super cool! - amazing!
On track, we drove the BMW Z4, M2, M4, M850i and the X3M (yes, an SUV on the track!!!) We also had a chance to off road the BMW X7 - they have a course that showcased all is offerings to help you in any (dirty) situation.

We are thrilled to announce the official line up for The Heels and Wheels Event 2017! Take a look at these awesome cars!...
06/01/2017

We are thrilled to announce the official line up for The Heels and Wheels Event 2017!

Take a look at these awesome cars!!

Oh la la. 👌🏼
05/31/2017

Oh la la. 👌🏼



Isn't she lovely? 😍 Jaguar
05/31/2017

Isn't she lovely? 😍



Jaguar

This time tomorrow we'll be having happy hour microbrews in Portland!! 🙌🏼🍻🍻Hotel Lucia
05/31/2017

This time tomorrow we'll be having happy hour microbrews in Portland!! 🙌🏼🍻🍻
Hotel Lucia

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Portland, OR
90740

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