Farmers Market Pros

Farmers Market Pros Farmers Market Pros help you grow your farmers' market, or market food or farm business through Vend
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Grow Your Farmers Market or Market Business🌱 online courses 👩🏽‍💻Annual InTents Conference🎤TentTalk podcast weekly 🥕consulting 📈and more!

Change our mind. Oh wait. You can’t.
06/05/2026

Change our mind. Oh wait. You can’t.

It’s not an NYC trip without a visit to Union Square Greenmarket 🗽🥬Last week, while in the big 🍎, our team made a quick ...
06/04/2026

It’s not an NYC trip without a visit to Union Square Greenmarket 🗽🥬

Last week, while in the big 🍎, our team made a quick pit stop at one of the meccas of markets . Set in one of the city’s most iconic spaces, it acts as a leading example in our industry of how to curate a farmers market that puts producers first. Aside from celebrating the beauty of seasonal bounty, it’s also managed to master centering community members in everything from marketing materials to market programs. This talent rings true down to every last detail in the info booth.

Info booth assets we 🧡ed:
👨‍🌾 Producer information from names to locations
💳 Clear and coherent EBT signage
🫜 Seasonal harvest calendar so shoppers know what to look for throughout the year
🗣️ Multi-language marketing ensuring non-English speakers can navigate the market seamlessly and successfully
🗺️ Maps that serve as the ultimate NYC market guide
👩‍💻 Ways to stay connected whether that be socials or volunteer opportunities

Swipe to the end for a bonus pic of our obviously enjoyed in the park 🥨

06/01/2026

Celebrating all the things is an easy way to remind ourselves that we have the best (albeit weirdest) job in the world. We work really hard, whether the public knows it or not. So for vendors, farmers and market teams, a little frivolity can go a long way in making people feel recognized and in relieving the pressure that we're under as we monitor regulations, manage conflict and deal with traffic. If we're also cutting a little cake or getting a bouquet handed to us it can really change the day. Listen in as we talk about everyday celebrations.

• It's easy to find things to celebrate
• Recognition of birthdays and anniversaries mean a lot
• Sharing your team's accomplishments reminds the public that there IS a team
• Start now to plan bigger celebrations like National Farmers Market Week

05/25/2026

Farmers markets do everything they can to bring people to the market to shop. And sometimes we go beyond our grocery store in the street identity to make it more fun to stick around. Programming can mean dancing and demos, crafts and cooking. The best weekly offerings tie into fresh food and benefit our farmers. Tune in to this episode to get some new ideas

• Booking music that complements rather than distracts
• Making sure cooking demos use market ingredients
• Spreading the word about your special events
• Letting kids convince their parents to come back
• Teaching people to cook makes them more likely to shop

Shout out to the Dallas Farmers Market cooking demo by L.A. Farm Girl (pictured) coming up June 11th!

05/18/2026

Even in the age of AI and digital deliveries, farmers markets are growing. People hunger for personal connection, real food and the quality that only comes from human creativity and craft. In this episode recorded live at the 2026 InTents National Farmers Market Conference, Catt Fields White and author David Sax discuss how markets can leverage the power of analog to retain loyal shoppers and make life better. Listen in and consider:

• What bookstores, typewriters and farmers markets have in common
• The response to high tech is high touch
• Farmers markets as cultural touchstones
• Emphasizing service and hospitality
• The comfort of community in chaotic times

05/11/2026

Discovering new vendors that fill a need for shoppers at your farmers market is like hitting the jackpot. Finding the market that's the perfect fit for your business and your schedule is every vendor's goal. Communicate clearly and everybody wins.

This week the Farmers Market Pros are talking about balancing all the pieces that create a smooth, straightforward and welcoming application. With just a little effort on both sides the process can be the start of wonderful working relationships. Start here:

• Know where you're headed and make your application a map
• Put that application button in all the places
• Find the right balance: more welcoming, less gatekeeping
• When applying, be as specific as possible
• Auto responders and market management platform tools save precious time

05/04/2026

The USDA just opened the Local Agricultural Market Program (LAMP) request for proposals and Farmers Market Promotion Program applications are due on June 5th. This funding has been a moving target the last couple of years, with tight deadlines, slow responses and sometimes sudden terminations to confirmed contracts. Still, the grant amounts are some of the largest available to farmers markets seeking to accomplish big, multi-year projects.

This week we're talking to Reza Djalal of the Adams County Farmers Market. He's been part of a successful FMPP grant project and is submitting again this year. Listen in as we chat about:

• What kind of preparation will help meet this tight deadline
• Framing your project as one that helps farmers
• Checking meticulously for typos and math errors
• The weight USDA gives to naming partners (like Farmers Market Pros)
• Making your 35 page proposal "beautiful"

04/27/2026

Kicking off this season of Tent Talk, the farmers market podcast, we're looking back at last month's InTents National Farmers Market Conference. Our theme for this series is Past Tents; Future Tents so today we're recapping what we heard and saw at the tenth annual conference, and thinking about ways we might come back even stronger in 2028. Listen in and join us in the comments while we consider:

• The importance of meeting in real life. Zoom fatigue, anyone?
• Messages and ideas that really stuck with us. What were your favorites?
• Adding additional tracks for new and experienced market managers to deep dive
• Partnering with a friendly non-profit to fund scholarships. Know anyone?
• Staying in touch between conferences with live calls, focus groups and more

This episode of Tent Talk is supported by the National Farmers Market Survey 2026. You have until THIS Thursday to answer the questions and contribute to a knowledge base that will benefit us all. Click the Michigan State University logo on the Resource page at FarmersMarketPros.com to access the survey today.

That’s all
04/24/2026

That’s all

It’s our dream but also our nightmare 😳😭
04/17/2026

It’s our dream but also our nightmare 😳😭

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