28/08/2026
What does a direct farm model really mean to the families behind the coffee?
For us, it means building a market that gives farmers more reasons to keep investing in their farms.
We currently work with a family of five siblings managing 50 hectares of coffee, alongside 15 other farming families, each managing 2–3 hectares.
Together, we are preparing for the coming harvest with a capacity of around 3,500 bags (60kg each) of Arabica, all following the same full-wash processing standard, targeting 82+ quality.
But the numbers are only part of the story.
When farmers have a reliable market for quality coffee, they can plan ahead, invest in better farming and processing, and build a more stable livelihood for their families.
That is the kind of direct relationship we want to build—not simply selling coffee from a farm, but building a market that helps farming families stay in coffee.
If you care about a direct farm model and have room for a new supplier, I’d love to send you samples. And if you ever visit Vietnam, we’d be happy to welcome you to our farms and show you the model in person.