The Happy Market Cairns

The Happy Market Cairns Night Markets in Cairns, QLD. Last event brought in 10,000 people 🤯 We will keep you informed on whats next. 💗

19/08/2026

So…I think I know I have a backup career in event marketing if anything 😂 thoughts? Marketing an event all from my little iPhone and having 10,000 people show up is a huge win. Obviously I’m doing what I’m meant to be doing. I can clearly add value to Cairns by bringing the community together.

Now to do the fine tweaking to ensure we have more space to accommodate. Larger venues in the process of being secured 🤫

Never thought one market would cause this much pandemonium 😂😭 What an EXPERIENCE.But amongst all the craziness, let’s co...
18/08/2026

Never thought one market would cause this much pandemonium 😂😭 What an EXPERIENCE.

But amongst all the craziness, let’s congratulate our incredible stallholders! ❤️ So many sold out, had hugely successful days, and some even told us it was their best market to date! 🥹👏

Thousands of people, businesses selling out, traffic chaos & a whole lot of lessons learned. ❤️

Safe to say… we’ll never forget our first one. 🤣

More pictures soon. 📸

18/08/2026

So, it’s probably no surprise by now that I (Alexa) was the organiser behind The Happy Market Cairns grand opening over the weekend. ❤️

I actually tried to share this in a few local community groups because I felt it was important that our side was heard too. Unfortunately, some of those posts were removed because I chose to keep the comments turned off. Funny how page admins will leave up posts with abuse and misinformation, but not the ones addressing what’s been said.

And I want to explain why I made that choice.

We know our own page is absolutely overflowing with support. We have received hundreds of beautiful comments, messages, reviews and posts from attendees and stallholders who genuinely loved the event. We are incredibly grateful for that.

But we have also seen some of the conversations happening on local community pages, and while constructive criticism is completely fair, some of the comments have gone far beyond feedback and have genuinely been upsetting.

I don’t believe I should have to open myself up to another pile-on simply to be allowed to share my perspective.

It’s also no surprise that the attendance was absolutely insane. We had far more people arrive than we ever anticipated, with approximately 10,000 people coming through across the event.

And yes — we have already addressed the parking and traffic issues publicly. We heard that feedback loud and clear, and we are actively working on larger venues and better traffic and parking management for future events.

But I also want to say something that I think is getting lost amongst all the noise:

For a brand-new event having its very first grand opening, we did extremely well.

The event itself was fabulous. ❤️

The atmosphere was incredible, the community showed up in numbers we could never have imagined, and many of our stallholders sold out or had incredibly successful trading days.

Ask the businesses who were actually there what their experience was — their feedback matters too.

There were performances, kids’ activities, DIY zones, entertainment, food, shopping, local businesses and thousands of people coming together in one place. We had everything we advertised.

We completely understand that some attendees found it difficult to enjoy the event because of the crowds, queues or parking. That is valid feedback, and those are things we can improve.

But those issues do not automatically make the entire event a “bad event.” We understand out of 10,000, there will be people that felt that of course, like any event.

It was well organised, incredibly well promoted — clearly, otherwise approximately 10,000 people wouldn’t have shown up — and it demonstrated that Cairns genuinely wants events like this.

What we learned is that The Happy Market has already outgrown its original venue, and we are working hard to find a larger space that can comfortably accommodate the demand.

That will allow us to improve traffic management, parking, crowd movement, accessibility and the overall attendee experience.

And we will.

But what we’re not going to do is normalise abusing someone online because they had the courage to try something new.

There is a very clear difference between constructive criticism and personal attacks.

Feedback such as “parking needs improvement,” “we need wider walkways,” “there should be more food vendors,” or “the venue was too crowded” is constructive.

We can take that information, learn from it and make changes.

Attacking my character, spreading false rumours, making assumptions about what happened behind the scenes or piling onto someone personally is not constructive criticism.

It is bullying.

And that goes against everything I believe a community should stand for.

Cairns constantly asks for more things to do, more family-friendly events and more opportunities to support local businesses.

When somebody takes the risk of creating something new, we should absolutely hold them accountable for improving where necessary — but we should also give them the opportunity to learn, grow and do better.

This was our first Happy Market event.

We aren’t claiming everything was perfect.

We have acknowledged what needs improvement, and we’re already doing the work.

But I refuse to allow the things we need to improve to erase everything that went right.

I’m incredibly proud of what we achieved.

I’m proud of the stallholders who worked unbelievably hard.

I’m proud of the businesses that sold out.

I’m proud of our team.

I’m proud that thousands of people chose to spend their Saturday supporting local businesses.

And I’m incredibly grateful for every person who has messaged us, left a review, defended a new local event or simply said:

“We’ll be back.” ❤️

I also want to address the screenshots being circulated about a previous event cancellation years ago.

Those screenshots have been brought up repeatedly as though they somehow prove that what happened over the weekend is part of a pattern, so I want to give them the context they deserve rather than pretend they don’t exist.

Yes, I previously cancelled an event and then travelled overseas to attend a wedding.

And yes — should I have organised the refunds sooner? Absolutely.

That is something I can look back on now and acknowledge I could have handled better.

The event had been cancelled, I had overseas travel already happening, and the refund process should have been dealt with more promptly before I left. I understand why people involved at the time were frustrated by that.

We learn.

Being an experienced event organiser doesn’t mean you have never made a mistake. Experience comes from doing things, sometimes getting things wrong, taking responsibility for those decisions and making sure you handle them better the next time.

What I don’t think is fair is taking screenshots from that situation, removing the wider context and using them now to suggest that it somehow proves this event was unsuccessful or that nothing has changed since then.

If anything, I think being able to say, “Yes, I should have handled that differently,” is important.

I did learn from it.

And I will continue learning.

The previous event was cancelled. It did not go ahead, and therefore it is not evidence of how I run a live event.

The Happy Market did go ahead.

Approximately 10,000 people attended. Businesses sold out. Thousands of people supported local, and we successfully delivered an event that attracted a level of demand far beyond what we anticipated.

Did we discover things we need to improve? Absolutely.

Just as I can look back at that previous situation and say refunds should have been handled sooner, I can look at this weekend and say we need a bigger venue and stronger traffic and parking management.

That’s what growth looks like.

You acknowledge it. You fix it. You do better next time.

I am not going to continually relitigate an old situation every time somebody wants to criticise something I organise, but since those screenshots are being circulated, I am also not going to pretend the situation didn’t happen.

I made a mistake in how quickly those refunds were handled.

I learned from it.

And what happened this weekend should be judged on what actually happened this weekend.

To those who have provided genuine feedback, thank you. We are listening.

To those who have supported us, defended a new local event and encouraged us to keep going — thank you more than you know.

But I will not accept personal abuse, false rumours or attacks on my character under the banner of “feedback.”

Bullying is never okay — online or otherwise.

For the sake of my own wellbeing, I am choosing not to spend another evening responding to rude or personal comments.

You can acknowledge where something needs improvement and still celebrate what was achieved.

Both things can be true.

We learned.

We listened.

We’re improving.

And after seeing just how much demand there is for what we’re creating, one thing is certain:

The Happy Market will be back — bigger and better. ❤️

CAIRNS… THANK YOU. ❤️ 10,000 OF YOU SHOWED UP. Please read this entirely, because this post is a thank you, but it’s als...
15/08/2026

CAIRNS… THANK YOU. ❤️ 10,000 OF YOU SHOWED UP. Please read this entirely, because this post is a thank you, but it’s also a post to address what has occurred. 🚗🏁

Sooo… should we chill on the marketing next time? 😂 Because 10,000 people showing up to our GRAND OPENING was absolutely insane.

First and foremost, THANK YOU. To every single person who came through those gates, supported a small business, grabbed some food, watched the entertainment and gave our brand-new event a chance — we appreciate you more than you know.

Our job as event organisers is to bring people through the gates for our vendors — and Cairns, you SHOWED UP.🥺💗

We do also want to sincerely apologise for the connection and congestion issues on the night. With thousands of people arriving at the same time, it created unexpected pressure points across entry and movement areas. Our team worked extremely hard on the ground to manage it as quickly and safely as possible, and we truly appreciate everyone’s patience and understanding while we did. We also were told the day of the event that we would no longer be able to use a major second entry point, which was beyond our control. The back gate was locked on us. Unfortunately, things don’t always go to plan but we can pivot and improve moving forward to find better solutions. We also had team members working their very first shift that are also still learning. Let’s give them some grace. 💗 They did so well given how many people attended.

We had vendors selling out within three hours. Some completely sold through stock they had prepared for the entire night. That’s incredible for those small businesses. ❤️

We will ask those vendors to prepare triple the amount moving forward and do apologise to those that didn’t have a chance to grab the food or items you wanted. 🍔 it’s hard to know how much to prepare for a first time event sometimes.

Could anyone have predicted 10,000 people? Absolutely not.

But now we know.

One thing we do want to make very clear: what happened wasn’t the result of a lack of planning.

In fact, it was quite the opposite. A huge amount of planning, organisation and marketing went into this event — and 10,000 people showing up is evidence that a lot of that planning worked.

We successfully did what we set out to do: bring people through the gates and put customers in front of our small businesses. The level of demand simply exceeded what we anticipated and, ultimately, what this venue could comfortably accommodate. There’s no sugar coating it. 10,000 people would’ve have caused congestion, even with the best of the best top notch services.

That doesn’t mean we ignore the issues that came with it. We’ve heard the feedback about congestion, traffic, space and vendors selling out, and we’ll use all of that when planning our next large-scale event.

Sometimes you can plan extensively and still learn things that only become apparent once 10,000 real people actually arrive.

Now we have that data. We know the demand is there, our vendors know what this level of foot traffic looks like, and we know our future large-scale events need more space, greater capacity and bigger venues.

Our vendors know what the demand can look like at our larger-scale events, and we know we need BIGGER venues. 😂

We brought in Cairns Show-type foot traffic to our very first event. Let that sink in for a second. 🤯

Of course, with that came some growing pains. Congestion was greater than anticipated, some vendors sold out, and there are absolutely things we will change and improve.

We’re listening to the constructive feedback. We’re taking notes. We’re already talking about what needs to change. Feedback is so important, and we appreciate it.

But one thing we won’t do is look at 10,000 people supporting local businesses and call the event a failure.🙌🏻

We’re not perfect. We’re learning. This was our first event here in Cairns, and we’ve now seen exactly what this concept is capable of.

And clearly… we’re onto something. 👀❤️

A massive thank you to all the people who have left such kind comments and messages, to our incredible vendors — including the ones who literally ran up to us asking how they could sign up for the next one 😂 — and to everyone who continues supporting us while we build this. The stallholders were blown away by the amount of support they got. 💗

We’ll take what worked, learn from what didn’t, and come back better.

If 10,000 people showed up for the first one, we can’t wait to see where this goes. ❤️

Thank you all again! If you read this all, we appreciate you. Thank you for being part of the journey.

We will be sharing photos, videos, etc. But at the moment we are taking a well deserved break and rest after months of hard work. 💗

Side notes: -This also means that our upcoming event at the distillery venue will need to be reconsidered, and we will be looking at relocating it.

We’re incredibly grateful to Christian for his ongoing support and for welcoming The Happy Market to Distil on the Hill. Unfortunately, the venue has a maximum capacity of approximately 400 people at any one time, and after seeing the level of attendance our events are now attracting, it simply wouldn’t be practical or responsible to potentially overwhelm the venue with thousands of people.

Our priority is making sure our events remain safe, comfortable and enjoyable for our attendees, vendors and venue partners, so as we grow, our venues need to grow with us too. 💗

- People broke into the gates around 230 and stole our gift bags and we were left with 3. We kindly ask that moving forward you all wait until the opening time and leave any bags for staff to distribute. It’s not fair to those that waited in line to get in specifically for them. Vendors has to keep going in and out of the gate, and some people tried to wiggle their way in even when staff politely asked them to wait.

Lineup at the gates before opening! Open in 30 min 🙌🏻 thank you so much Cairns 💗
15/08/2026

Lineup at the gates before opening! Open in 30 min 🙌🏻 thank you so much Cairns 💗

TODAY IS MARKET DAY! We can’t believe it. 🙌🏻3-10 pmLast call for food 945 pm 📍Cairns jockey club Be sure to tag us on so...
14/08/2026

TODAY IS MARKET DAY! We can’t believe it. 🙌🏻

3-10 pm
Last call for food 945 pm
📍Cairns jockey club

Be sure to tag us on socials with your event pics! 📸

Enjoy the Happy Market. 😊

We’ve been here since 8 am setting up and not even close to done but we’re getting there. It’ll all come together well! ...
14/08/2026

We’ve been here since 8 am setting up and not even close to done but we’re getting there. It’ll all come together well! See you all tomorrow!

14/08/2026

TOMORROW IS MARKET DAY!!! 🚨🚨(August 15th)

Cairns jockey club, 3-10 pm.

Food trucks, shopping, performances, DIY workshops, kids activities and more.

Enjoy the event everyone😊

Address

Cairns City, QLD

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