13/12/2025
Running a Korean grocery store, one of the ongoing challenges is that brands constantly change their packaging and logos.
In the case of BIBIGO, the brand name is always clearly and consistently displayed, so customers recognise it easily. However, brands like Chung Jung One (O’Food), Ottogi (Ottogi or Otoki), and Jongga (Jongga or Chongga) still seem to lack a settled identity in their overseas packaging and branding.
Many non Korean customers come in looking for a product using an old photo or an image they found online. Often they cannot find it themselves, and even when we locate the updated product for them, some customers still hesitate to believe it is the same item.
Of course, companies have their own reasons for rebranding, but from a retailer’s point of view, it is not always a welcome change.
has around 43K posts, while has only 1K+.
