17/04/2026
An update for all of our valued customers. We have unfortunately been "deranged" from Woolworths Metro stores across Sydney and Melbourne. This comes into effect immediately so there will be no more stock going out to stores - what is on shelf now is all that they have left to sell.
In the supermarket world there are certain targets that need to be met in regard to sales and it is a very difficult target to meet for a small business - they wanted us to sell 6 units per store per week for each of our products, averaged out across all stores. Some stores had amazing sales (15 plus for some products each week) but other stores had zero sales some weeks or only 2 or 3 units for some of our products.
We tried everything that we could to remain on shelf but as has been the story for so many small vegan brands, if the sales are not happening fast enough then the risk of being taken off shelf is always there. Woolworths Metro stores are halving their vegan and plant based offerings so you will see a lot of changes toward the end of May.
If you know any independent stores in your local area that you think would benefit from stocking our products, please let us know about them!