Hooker&Brown

Hooker&Brown Provisions for every journey. - Chasing bold dreams, fueling explorers & everyday summits. šŸ„“ā›°ļø
Ponoka's new MEAT SHOP

05/31/2026

TRAILMARKER08: Get it done. Keep it fun.ļæ½
Weā€™re taking you along - one more time.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

This is the final chapter: Get it done. Keep it fun.ļæ½Ben talks about what matters in the shop: an awesome crew, the same playing field, getting the work done, and still having a good laugh along the way. And thenā€¦ the story of Mr. P and the whirlpool (=>hot-tub) comes out a little less planned than the rest. šŸ˜‚

Thanks for following along on this journey. If you watched even one trailmarker, you were part of it and weā€™re grateful.
ļæ½

05/23/2026

TRAILMARKER07: The Challenge.
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Watch this seventh chapter: The challenge.
Ben talks about one of the big ones in a meat shop: not throwing anything away, valuing every part of the animal, finding the right use for it, and why itā€™s actually okay to run out of certain products once in a while when you refuse to waste pieces just to keep one cut always stocked.
And he shares one of his favourite ā€œB-cutsā€ along the way.

Follow along so you donā€™t miss the next trailmarker.
ļæ½

05/16/2026

TRAILMARKER06: Why Trust Matters?
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Watch this sixth chapter: Why trust matters?
Ben tells the story of his transition from farmer to butcher, how a big part of building Ho**er & Brown has been learning to trust the right people, ask questions, and (his words) "know how to listen".

Follow along so you donā€™t miss the next trailmarker.

05/09/2026

TRAILMARKER05: Why Small Things Matter?
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Halfway through the day we reached our summit for this journey. Not the original peak we planned - avalanche risk was too high, so we made the right call, slowed down, and had a picnic instead.

Watch this fifth chapter: Why small things matter?ļæ½Ben shares what the little things are for him and why theyā€™re often the best part of the whole journey.


05/02/2026

TRAILMARKER04: Why People Matter?
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Watch this fourth chapter: Why people matter?
Ben shares something he had to learn along the way, why the right people make all the difference and why heā€™s genuinely proud of our crew.

And one more word from Ben: there are so many more who should be mentioned. So many people are part of this journey in one way or another. Even if youā€™re not named individually: thank you.


04/28/2026

Five flavours. Two sizes. One simple invitation: come try them. Basecamp Seasoning Salt is built for the everyday journey. And our Explorerā€™s Choice flavours - SPG, Blackened Chicken, Citrus Ap, and Sweet Meat - are made for the trails less traveled. Stop by the shop, smell them, taste them, and find the one that fits your week.

04/25/2026

TRAILMARKER03: Why Support Local?
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Watch the third chapter: Why support local?

Ben shares a childhood memory that started it all - heading to the local butcher before a hike, watching the Speck come off the big hangers, sliced by hand exactly as much as you wanted.
Then he connects it to Ho**er & Brown today: where we source our beef, chicken, and pork, why keeping it local matters, and why community has always been part of the journey - first in the mountains, and now in the shop.

Watch the third chapter, and follow along for whatā€™s next.



04/24/2026

Weā€™ll be at Taste of Ponoka tomorrow!

Weā€™ll have samples available at the arena, and even more products waiting for you back at the shop.

Nothing too fancy - just a few good things to try, like pulled pork, smokies, brisket, and more.

Come by, say hi, and make it feel like a little meeting on the trail. šŸ„©šŸ”ļø

04/18/2026

TRAILMARKER02: Why Provisions for every journey?
Weā€™re taking you along.

We took Ben back to Italy - to Vinschgau - where his dad planted his love for the mountains, and where his love for good food (especially Speck) started early. Then we took him on a ski tour and asked him a whole lot of questions along the way.

Watch this second chapter: Why Provisions for every journey?
ļæ½Ben breaks down our three product categories - Basecamp Basics, Explorerā€™s Choice, and Summit Selections - and shows us what it looks like to handle change the Ho**er & Brown way.

Let us know what you think and follow us so you donā€™t miss the next chapter.



Address

3520 67st
Ponoka, AB
T4J1J8

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

Telephone

+14037830188

Website

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