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08/19/2022

How OLIVER DE COQUE's most kept secret took him to an early grave as told by his son.
(April 14, 1947 - June 20, 2008. Age: 61)

HIS NAME, HIS MUSIC & HIS LIFESTYLE

Chief Dr. Oliver Sunday Akanite popularly known as Oliver De Coque was a Nigerian highlife musician and guitarist who has more than 50 albums to his credit and whose career lasted over 4 decades, making him one of the most popular highlife kings in Africa. Oliver and his music band group, 'Ogene Sound Super of Africa' blended modern highlife and traditional Igbo music.
The music star had 12 kids; 7 boys and 5 girls and they all enjoyed their father's presence. "It was awesome. My siblings and I didn't see him as a famous person. He was a normal, caring, jovial and loving dad to us," Darlington Akanite, one of his sons disclosed.
While growing up, Oliver was popularly called, 'The Game Master' because he was good at the game of Draft. Draft in Igbo language is 'Okwe.' So, People began to call him 'Oliver Di ka Okwe.' He then changed the name to sound more like a French name; that was how he came up with, 'Oliver De Coque.'

HIS SIGNATURE LOOK

He loved to buy clothes and spent a lot of money maintaining his looks. Infact, he spent #30,000 on his beard weekly and that amounted to #120,000 monthly. He visited his Salon twice a week and always said his beard was his Signature look. He said that if someone decided to keep a beard, it was right to maintain it.

HIS SICKNESS & HOW HE DIED

He fell ill at the end of 2007. He was diabetic and hypertensive. Most artistes don't like to disclose their health challenge and his son is of the opinion that if Oliver had told people about his health challenge, he would have gotten help quickly. "He was ill for three months. He then recovered in February 2008 and began to go for shows. He died on June 20 but he had planned to travel to the U.S on July 2 for checkup," Darlington added. He went further to tell the press that it was as if his father knew he was going to die because on the day he died, he decided to stay indoors. "And he told me to stay by his side." "That morning after he had his brekfast, he began to feel ill and cancelled his appointments for the day. I didn't know it was a serious matter; all I could do was to console him. I went to the bathroom to take a shower and then told him that I wanted to visit a few friends but he begged me not to leave his side and I became upset. I thought he was just depriving me of having fun. I grudgingly stayed back."
While Darlington stayed with him, he began to tell him how he started his career. As he was telling the story, he complained of not breathing well. Oliver then decided that he should be taken to the hospital. On their way to the hospital, he told the driver to increase the air-condition that he was feeling hot. His son became scared when he started to shout, "Wheelbarrow! Wheelbarrow! Darlington, please bring a Wheelbarrow." It was after his death, Darlington who wondered what was happening realised that the highlife maestro was referring to a WheelChair not actually a Wheelbarrow.
"I think he was becoming paralysed and unconscious. He was rushed to the emergency ward when we got to the hospital. And throughout his time in the hospital, he kept begging me to save him but there was nothing I could have done," the Son said.
He held Darlington's hand close to his side as he took his last breathe. His son closed his eyes and kissed him on the forehead. "I was so confused about all that happened."

LESSON

His son believes that more than 200 Igbo people would have laid their lives down for him if he had made his health condition public.
He's gone leaving behind a vacuum but he's taught the entire family a lesson that whenever one is facing a challenge, one shouldn't keep quiet about it. "I want people to learn from his death."

04/18/2022

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Red Bull traces its origins to a similar drink called Krating Daeng, which was introduced in 1976 in Thailand by the pha...
03/30/2022

Red Bull traces its origins to a similar drink called Krating Daeng, which was introduced in 1976 in Thailand by the pharmacist Chaleo Yoovidhya. Yoovidhya marketed his drink towards laborers and students pitching his product as a means to increase their productivity. He also advertised Krating Daeng in various Thai sporting events such as Muay Thai, which boosted its popularity. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag. Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as carbonating the product.[17] In 1984 the two founded Red Bull GmbH in 1984 in Fuschl am See, Salzburg, Austria.[18] When branding their new product Mateschitz referenced Krating Daeng's name as in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1987, the company sold its first can of Red Bull in Europe. In 1996 Red Bull began operation in the United States and has seen steady growth ever since.[19] Both Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai and Western markets. Red Bull GmbH is still majority owned and controlled by Yoovidhya's heirs and Mateschitz.

Originally available only in a single nondescript flavor sold in a tall and slim blue-silver can, called Red Bull Energy...
03/30/2022

Originally available only in a single nondescript flavor sold in a tall and slim blue-silver can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings",[11] is one of the most popular and memorable advertising slogans in the United States.[12] Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth"[13][14] through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project.[15] In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements; and music, through its Red Bull Records label

TypeEnergy drinkManufacturerRauch[1]DistributorRed Bull GmbHCountry of originAustria[2]IntroducedApril 1, 1987; 34 years...
03/30/2022

TypeEnergy drinkManufacturerRauch[1]DistributorRed Bull GmbHCountry of originAustria[2]IntroducedApril 1, 1987; 34 years agoColorYellowIngredientsCaffeine, taurine,[3][4] glucuronolactone,[5][6][7] sucrose and glucose, B-group vitamins, and waterVariantsRed Bull Sugarfree
Red Bull Total Zero
Red Bull Zero
Red Bull Energy Shot
Red Bull EditionsRelated productsKrating Daeng
Red Bull Simply Cola
Organics by Red Bull

Red Bull is a brand of energy drinks sold by Austrian company Red Bull GmbH. With 38% market share, it is the most popul...
03/30/2022

Red Bull is a brand of energy drinks sold by Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 82 billion cans of Red Bull have been sold worldwide, including 7.9 billion in 2020.

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03/30/2022

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03/27/2022

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Originally available only in a single nondescript flavor sold in a tall and slim blue-silver can, called Red Bull Energy...
03/22/2022

Originally available only in a single nondescript flavor sold in a tall and slim blue-silver can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. The company's English slogan is "Red Bull gives you wings".[14] Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth"[15][16] through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project.[17]

Its marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia AlphaTauri, as well as football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Bragantino and New York Red Bulls); celebrity endorsements; and music, through its Red Bull Records label.

Red Bull traces its origins to a similar drink called Krating Daeng, which was introduced in 1976 in Thailand by a pharm...
03/22/2022

Red Bull traces its origins to a similar drink called Krating Daeng, which was introduced in 1976 in Thailand by a pharmacist Chaleo Yoovidhya. Chaleo marketed his drink towards laborers and students pitching his product as a means to increase their productivity. He also advertised Krating Daeng in various Tai sporting events such as Muay Thai which only boosted its popularity. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag. Mateschitz sought to create a partnership with Chaleo and formulated a product that would suit the tastes of Westerners, such as carbonating the product.[11] In 1984 the two founded Red Bull GmbH in 1984 in Fuschl am See, Salzburg, Austria.[12] When branding their new product Mateschitz referenced Krating Daeng's name as in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1987, the company sold its first can of Red Bull in Europe. In 1996 Red Bull began operation in the United States and has seen steady growth ever since.[13] Both Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai and Western markets. Red Bull GmbH is still majority owned and controlled by Yoovidhya's heirs and Mateschitz.

Red Bull Energy Drink served in a glass with ice cubesTypeEnergy drinkManufacturerRauch[1]DistributorRed Bull GmbHCountr...
03/22/2022

Red Bull Energy Drink served in a glass with ice cubes

TypeEnergy drinkManufacturerRauch[1]DistributorRed Bull GmbHCountry of originAustria[2]IntroducedApril 1, 1987; 34 years agoColorYellowIngredientsCaffeine, taurine,[3][4] glucuronolactone,[5][6][7] sucrose and glucose, B-group vitamins, and waterVariantsRed Bull Sugarfree
Red Bull Total Zero
Red Bull Zero
Red Bull Energy Shot
Red Bull Editions
Organics by Red BullRelated productsKrating Daeng
Red Bull Simply Cola

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