Puroa Goods, Espoo (2026)

07/12/2025

Happy December you guys! Puroa Goods founder Emmi here 👋🏻

Before I launched Puroa Goods, I had one mission:
Create the perfect snack for busy people.

A snack that wasn’t just tasty
but actually kept you full, energised and balanced.

The formula was simple — but powerful:
✔ ⅓–½ a meal’s calories
✔ protein rich
✔ fiber
✔ slow carbs
✔ healthy fats
✔ real ingredients
✔ nothing unnecessary

People loved Puroa Goods because it removed the guesswork.

And today, inside my coaching program, I still teach this exact same approach.

The smallest upgrade — a balanced snack between lunch and dinner — has already helped many clients:
✨ reduce cravings
✨ prevent evening overeating
✨ keep energy stable
✨ feel more in control

Small habits → big results.

👉🏻 If you want to start improving your nutrition before January even begins, send me a DM with ”RESET”.

I’ll help you build structure, momentum and confidence — one step at a time.

Let’s finish 2025 strong! 💫

Emmi
Puroa Goods co-founder &CEO

02/09/2025

🥤 From smoothies to self-mastery — the legacy continues.

A few years ago, I made a bold move. I walked away from my career in law to build a food startup — because ✨my mission✨ to inspire busy knowledge workers to take care of their life-long health through small daily actions grew so big, I couldn’t ignore it anymore.

It was my first company. My whole heart was in it. And yet — it didn’t survive. Puroa Goods, my healthy snack brand went into bankruptcy.

That experience broke me open. Because chasing your heart’s mission DOES NOT guarantee SUCCESS — but it DOES guarantee GROWTH.

What I learned was this: taking action to live a meaningful life always comes with risks of failure. And those failures? They teach you more than any degree ever could. They shape your resilience. They turn you into the kind of woman who doesn’t regret the things she didn’t do — because she dared to try.

Yes, there’s always the risk that things won’t work out. But there’s also the very real possibility that they will.

And that’s why I do what I do today.

Because I know firsthand: health isn’t just about what’s on your plate. It’s about what’s on your mind. It’s about building the strength to thrive through challenges — and the courage to choose the “what if everything works out” option.

So if you’ve been here since my Puroa days — thank you. You’re part of this legacy 💛

And if you’re new — welcome. This next chapter is about more than smoothies. It’s about full mind-body transformation.

👉 Follow my journey .official for daily tools, stories and reminders to stay strong, calm and confident in your busy life.

15/08/2025

💔 My first company went bankrupt. Here’s why I’m not ashamed — and why I’d do it again.

was my first business baby.

I poured everything into it — my time, my energy, my heart and soul.

And yet.. it went bankrupt.

Many reasons led to it — and some were completely outside my control.

Here’s the thing: I don’t see it as a failure.

Because every setback is the mother of success.

Sometimes it’s a necessary part of the journey.

I learned more in those years than any book, podcast or degree could have taught me.

I learned about decision-making under pressure.

About how to build and lead a committed team - I had the previledge to work with a group of amazing talented young employees.

I learned how to sell and pitch your company.

I learned about what truly matters in health, business and life.

I built resilience.

And if you asked me whether I’d do it all again?

Yes. In a heartbeat.

Because at the end of the day, if you can honestly say you gave it your all with the knowledge and resources you had — you can be proud of yourself.

You’re one experience richer.
It’s not a shame to fail.
It’s a shame to never try.

If you’ve been sitting on a dream.. let this be your encouragement to go for it.

🚀 The mission of continues with me in my coaching work today — inspiring busy people to create life-long health through small daily habits.

If you’ve been here for our smoothies, you’ll love the health and mindset tips I share over at .official 💫

Come join me there so we can keep inspiring each other to live healthier, happier lives 🫶🏻

Emmi / co-founder & CEO of Puroa Goods

08/08/2025

Smoothieiden valmistuksesta hyvinvointivalmennukseen - Puroa Goodsin missio jatkuu 💫

Puroa Goodsin perustaja Emmi tässä! 👋🏻

Jos olet seurannut Puroa Goodsin matkaa alusta alkaen tiedätkin, että kaikki sai alkunsa yhdestä blenderistä, rohkeasta visiosta uudistaa smoothie-markkinaa aidosti ravinteikkailla tuotteilla ja missiosta:

✨Inspiroida kiireisiä ihmisiä pitämään huolta elämän kestävästä terveydestä pienillä päivittäisillä valinnoilla.

Tämä missio ei ole muuttunut. Nyt se on vaan.. kasvanut suuremmaksi.

Viime vuonna mun maailma kääntyi ylösalaisin:
🌪️Menetin Puroa Goodsin, yritykseni jolle olin antanut koko sydämeni usean vuoden ajan
💔Kävin läpi sydäntäsärkevän avioeron pitkäaikaisesta kumppanistani
🏥Jouduin yllättäen leikkaukseen, josta toipuminen kesti useita kuukausia

Mun elämä sellaisena kuin sen tunsin toisin sanoen tuhoutui täysin. M***a mulla ei ollut missään vaiheessa aikomusta luovuttaa.

Sen sijaan rakensin uudelleen en pelkästään uutta yritystä vaan uuden elämän.

Nyt jatkan Puroa Goodsin missiota Thrive Through Performance yksilövalmennuksen ja syksyllä lanseerattavan Thrive Through Challenge™ verkkovalmennuksen kautta - autan draivaavia ihmisiä voimaan paremmin ja saavuttamaan vahvan ja hyvinvoivan kehon ja levollisen mielen valmennuskonseptini kautta.

💌Koska olet ollut osa Puroa Goodsin matkaa, haluaisin pitää yhteyttä suhun jatkossakin.
✨Kutsun sut mukaan hengaamaan mun kanssa .official jossa jaan inspiraatiota ja työkaluja, joilla rakentaa elämän kestävää terveyttä ja onnellisuutta penillä päivittäisillä tavoilla.

Jos sä rakastit miten meidän smoothiet ravitsivat sun kehoa, tuut rakastamaan miten mun valmennukset ravitsee sun koko elämää 💪🏻

Puroa Goodsin perintö jatkuu. Missio kasvaa. Let’s keep thriving together!

❤️: Emmi

Osoite

Espoo

Nettisivu

http://www.puroagoods.com/

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