Asda

Asda Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Asda, Supermarket, Watermill Road, Fraserburgh.

Because your little ones deserve big savings 👼💚 *Offer ends 29.09.26
13/09/2026

Because your little ones deserve big savings 👼💚


*Offer ends 29.09.26

Our colleague Paige dreams of making it big on Broadway... but she's already a star in the eyes of colleagues and custom...
13/09/2026

Our colleague Paige dreams of making it big on Broadway... but she's already a star in the eyes of colleagues and customers at our Greenhithe store.

Twenty-one-year-old Paige has worked at the store for five years while studying and has just graduated from the Stella Man College of Performing Arts in Bedfordshire. She's recently been nominated for an Asda service superstar award after she helped a disabled customer with her shopping.

Paige picked the groceries the lady wanted and offered her advice on the best products and deals, then scanned and packed all the items before helping her out of the store and staying with her until her taxi arrived. She said: "I was working near the front and I noticed in the corner of my eye a lady in a wheelchair trying to push a trolley. She was really struggling so I went over to ask if she needed any help, and she did. I couldn't let her do it on her own, bless her. We first took the lift upstairs for a few bits and then downstairs for the bulk of the shopping. It was a full shop.

"The lady was able to wheel herself and I pushed the trolley and got the things she needed. She was lovely and very grateful. We had a good chat and I told her all about what I'd been up to and what I'm trying to do and my love of musical theatre. I was absolutely gobsmacked when I found out that I'd been nominated for an award; I'm always willing to help people, it's just who I am."

Only 104 sleeps to go 👀 We see your pumpkin spice and raise you the new products of Christmas 2026. ✨
12/09/2026

Only 104 sleeps to go 👀 We see your pumpkin spice and raise you the new products of Christmas 2026. ✨

11/09/2026

5000 products cheaper. A Which? 7 month award-winning streak. What’s the definition of unbeatable Morrisons?

Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed ...
10/09/2026

A mum has thanked Asda colleague Federica for the kindness she showed her when her autistic son was getting overwhelmed while shopping in our Ellesmere Port store.

The customer said her son, who is also non verbal, was struggling a bit and, without his wheelchair for support, she found herself sitting on the floor with him, trying to comfort him while feeling overwhelmed herself. Federica heard the little boy crying and went over to check that he was okay. She then noticed his mum was sitting on the floor too and immediately wanted to make sure she was okay as well. When she got closer, Federica said: "It's ok, I have an autistic child too."

The lady posted on Pride in the Port Facebook group to thank Federica, saying: "I just sat on the floor with my son because in that moment all I can do is offer comfort and you went out your way to check he was okay and reassure me I'm doing a brilliant job! The world needs more people like you. Your kindness didn’t go unnoticed!"

Federica, whose nine-year-old son Gabriele is autistic, said: "I told the lady that I had an autistic boy myself and I know how she felt. I feel so much empathy for mums in general, especially those with children with special needs. The lady's comments on Facebook were lovely, I did not expect them. When I read them I was crying like a baby. It made my day."

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤
10/09/2026

New In Sandwiches 🥪🤩 Lunch time just got a power up 🤤

Go on then, what’s your favourite jab? Share in the comments 💥👇
09/09/2026

Go on then, what’s your favourite jab? Share in the comments 💥👇

08/09/2026

🚨WARNING🚨
Our wooden toy selection will have you finishing up the Christmas list much sooner than expected. 🎁💚

Shop our Big Toy Event: http://spklr.io/6189Er7VF

08/09/2026

Nigella. Baked Goods. Fun Pronunciations. The nation is healing, thank you Channel 4 🫡🍰

07/09/2026

Warning: unexpectedly satisfying. 🔊✨
Time to get back to routine with mix and match - with any 3 for £5 🫧

*Selected stores only, subject to availability. Offer ends 13.09.26.

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the ...
06/09/2026

Our colleague Charles has been going out of his way to put smiles on the faces of customers at our Shirley store in the West Midlands since the day it opened 12 years ago – with customers telling us that his willingness to help and big beaming smile make him a joy to be around.

Charles was recently presented with an Asda award for his excellent customer service. He said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store. I like to be happy and friendly, it's just the way I am. I like to make our customers happy If I can. There are a lot of regular customers who come in and always have a good natter with me. It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."

Customers have been telling us what a star he is. Shearine said: “I’m a local resident, my terrace house backs onto Asda. I have been frequently shopping at Asda Parkgate coming up to 12 years now and in that time I have had the pleasure to get to know Charles, he is such a lovely person. He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others." Mark said: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter … even when he is clearly busy. His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way." Phillip called him "A true master of customer services" and another customer, also called Philip, said: "Charles makes shopping at Asda a happy experience.”

The store's community champion Sally said: "Charles is often on the kiosk and he's generally the first person customers see when they come in see. He's always cheery. Everyone knows him for his kindness, patience, and genuine care – and cheeriness. What makes this even more special is that Charles doesn’t do it for recognition – it’s simply who he is. We are so proud and lucky to have him as part of our Asda Shirley family."

06/09/2026

The kids see whimsy. We see a future argument with the hoover... 🤔✨

05/09/2026

Would be absolutely supersonic to actually know what’s going on 😫 We just want to eat our lasagna and book some tickets

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍
05/09/2026

Weekend side quest: can you find Daisy and The Chicks? 🛒🐄🔍

04/09/2026

EPISODE 2 🐮🎤 The Exclusive Interview ✨ Time for Elektra FENCE to catch up with missing icon of the Asda aisles: Daisy the Cow.

Find the full investigation on our channel. 🕵️

04/09/2026

Yo Morrisons, don't mind us just thought we'd drop some receipts 🧾👀


Visit www.asda.com/comparison for verification. Online comparison on comparable grocery products on 23/08/2026. Thousands of products cheaper at Asda. Includes promotional prices and prorata prices. Excludes multibuys. Selected stores. Subject to availability. Delivery, collection and minimum basket charges may apply. Delivery/collection slots subject to availability. Excludes Asda Express and small stores, see ASDA.com/smallstores

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉
04/09/2026

It's a camera-free, app-free, subscription-free, mortgage-free way to brush your teeth. That's all. 🦷😉

02/09/2026

One day Daisy was there. The next, she wasn’t. 🕵️
After decades of rumours Elektra FENCE finally has the tea...
EPISODE 1 coming soon 🐄

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ah...
02/09/2026

Steph and Lorraine from our Cardiff Bay store did all they could to made sure two Take That fans had the greatest day ahead of the group's Circus concert at the Principality Stadium.

The fans, who are from Bristol, had pre-booked parking slots in the store's car park online and had gone into the store to ask what the best way was to travel to the concert, as well as to see what Welsh products the store had so they could take them home later. Steph said: "We're not too far from the stadium – about a 25-minute walk – and people do park here for concerts and sports events as it's so handy. There's quite a few takeaways and shops on the way to the stadium from here and we are open 24 hours.

"The ladies were big Take That fans and had seen them every time they'd been on tour. They were in a bit of a rush to get to the stadium and but really wanted to take some local produce home with them so Lorraine and I sorted that out for them ready for them to pick up after the concert." The thrilled fans rang the store the next day to praise the pair for their excellent customer service.

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀
01/09/2026

EXCLUSIVE: Asda Icon Spotted in the Aisles 📸👀

Parents, assemble. 🎒🔒September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink...
01/09/2026

Parents, assemble. 🎒🔒
September is HERE but first - have you checked your b***s, pecs or chest? Your regular Tickled Pink reminder from us, Breast Cancer Now and CoppaFeel! 💗

31/08/2026

First week of term and you’ve not even thought about the lunchboxes yet? 😭

Here’s what a nutritionist actually packs in her kids’ lunchboxes 🥪🍓

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weathe...
30/08/2026

When a customer's mobility scooter broke down on a shopping trip to our Lancing supermarket during the recent hot weather 20-year-old Asda colleague Harry stepped in to help – pushing the 70-year-old gentleman home himself.

Harry said: "His scooter just stopped working while he was shopping, so we got him the store scooter while we charged his up. But after about 15 to 20 minutes of charge it still didn't work. I offered to get the gentleman a taxi home, but I don't think he wanted to leave his scooter so I said I'd push him. He didn't live too far away, about a ten-minute walk.

"I pushed and he steered! It wasn't too heavy as luckily he didn't have too many shopping bags with him. It was a hot day though and I was sweating by the time we'd got to his house! He shook my hand when we got there; he was very grateful. With all the doom and gloom in the world it's nice to do something positive for someone."

Store manager Sally has nominated Harry for an Asda service superstar award for his kindness. She said: "Harry is a really great member of the team and always goes above and beyond for customers and colleagues. Nothing is ever too much for him."

30/08/2026

Six weeks later and suddenly we need a water bottle, PE kit AND everything labelled by Tuesday 🎒🙂

29/08/2026

Summer, you were cute. But pumpkin spice is back 🎃☕️🍂

Address

Watermill Road
Fraserburgh
AB437ED

Opening Hours

Monday 7am - 11pm
Tuesday 7am - 11pm
Wednesday 7am - 11pm
Thursday 7am - 11pm
Friday 7am - 11pm
Saturday 7am - 11pm
Sunday 7am - 11pm

Telephone

+441346589117

Website

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