14/03/2019
Most of the time, the 21st century consumer still makes an emotional buying choice at the point of sale. Packaging helps consumers make a confident buying decision. How many of us can say we’ve never chosen a bottle of wine purely because we liked the label, or tried a cosmetics brand because the boxes were really stylish?
If you’re a manufacturer of retail products, you don’t need us to tell you – it’s a jungle out there. Every hour of every day, businesses race to market with incredible products that are more innovative, more delicious, more effective than what has gone before – and every year in the UK, r