02/06/2026
Firstly, I'd like to say a huge thank you to everyone who has suggested Sudbrooke as a location for a Nathan Willows Fresh Produce pop-up. The support and enthusiasm genuinely means a lot.
After giving it a lot of thought, I've decided that I won't be pursuing a regular stop in Sudbrooke.
Some people may not understand this decision, and that's absolutely fine. Business is business, after all. However, for me, business is also about relationships, loyalty and respect.
Just 2.4 miles down the road is S Sharpe & Daughter Fruit and Veg in Langworth, run by Steve and Beth. They are not only fellow greengrocers, but friends who attended my wedding nearly 11 years ago.
I simply don't feel comfortable setting up so close to a business they've worked so hard to build. That's not a reflection on Sudbrooke or the fantastic support you've shown me – it's simply a personal decision based on my own values.
Before our Cherry Willingham pop-up became part of the Saturday market, I went and spoke to Steve and Beth first and offered them the opportunity to take the pitch themselves. We continue to operate in Cherry Willingham and Nettleham with their blessing and mutual respect between our businesses.
Supporting local businesses is something I feel strongly about, and I hope you can appreciate the reasoning behind my decision.
Thank you again for all your support, understanding and encouragement. It is never taken for granted.
Nathan
Nathan Willows Fresh Produce
