S Mart, The Japanese Food Store

S Mart, The Japanese Food Store S Mart is a high-quality
Japanese food store located in the heart
of Queensway

✨ Weekly Specials: Refreshing Drinks & Essential Flavours ✨Get ready for delicious savings! We are happy to present a sp...
29/05/2026

✨ Weekly Specials: Refreshing Drinks & Essential Flavours ✨

Get ready for delicious savings! We are happy to present a special promotion on a selection of our beloved essentials. Perfect for refreshing your sunny days or elevating your home cooking.

Your special deals this week:
✔️ ALO Aloe Vera Drink (Original Honey 500ml) – BUY 1 GET 1 FREE!
✔️ Kikkoman Hon Tsuyu 1L & 300ml – 10% OFF
✔️ Ninben Kombu Tsuyu No Moto 500ml – 10% OFF
✔️ Morita Tsuyu 340ml – 10% OFF

🗓️ Duration: 29th May until 7th June 2026 Please note: This offer is available only while stock lasts.

Come on down to S Mart and discover your favourites!
📍 Visit us today at 20 Queensway, London, W2 3RX

🍦 Beat the Heat with 10% OFF Ice Cream at S Mart! 🍦Hello S Mart family! With the weather getting so hot this week and ne...
24/05/2026

🍦 Beat the Heat with 10% OFF Ice Cream at S Mart! 🍦

Hello S Mart family! With the weather getting so hot this week and next week, we have the perfect way for you to cool down. We are running a special promotion on a fantastic selection of your favourite refreshing treats!

From classic Japanese azuki bars to delicious, chewy mochi ice cream and creamy tubs, enjoy 10% OFF on all of these selected items:

Traditional & Creamy Tubs (125ml):
🍃 JFC Matcha Ice Cream
🖤 JFC Sesame Ice Cream
🫘 JFC Ogura Ice Cream

Chewy Mochi Ice Cream (6x30g):
🍵 JFC Koyuki Matcha Mochi Ice Cream
🍦 JFC Koyuki Vanilla Mochi Ice Cream
🖤 JFC Koyuki Black Sesame Mochi Ice Cream
🍓 JFC Mochi Iced Dessert Koyuki Strawberry
🥭 JFC Koyuki Mango Mochi Ice Cream
🍫 JFC Mochi Ice Cream Koyuki Chocolate

The Ultimate Classic:
🫘 Imuraya Azuki Bar (6 Bars - 456g)

Don't let the heat get to you—stock up your freezer and treat yourself to a cool, delicious break! ☀️

🗓️ Promotion Period: 22nd May until 7th June 2026

📍 Visit us today at: 20 Queensway, London, W2 3RX

Cream

💚 The Matcha Madness Continues at S Mart! 💚You asked, and we listened! After the amazing feedback from our first Matcha ...
24/05/2026

💚 The Matcha Madness Continues at S Mart! 💚
You asked, and we listened! After the amazing feedback from our first Matcha promotion, we are back with an entirely new, curated selection of premium Matcha themed items to celebrate everyone's favorite green tea flavor!

Whether you love traditional brewing, sweet treats, or a refreshing iced drink, we have something to satisfy your Matcha cravings. Best of all, enjoy 10% OFF all of these incredible items:

Premium Traditional & Leaf Teas:
🍵 MAEDAEN Shiki Matcha
🍃 KUNITARO First Harvest Green Tea with Matcha (12/39.6g)
🌾 ITOEN Oh-I Ocha Matcha Genmaicha Tea Bags (6/40g)
🟢 OTSUKA SEICHA Shizuoka Matcha Can (30g)

Refreshing Ready-to-Drink:
🧋 JENJI Pure Boba Tea - Matcha Latte Flavour (320ml)
🧊 ITOEN Oi-Ocha Green Tea (12/330ml)

Delicious Matcha Treats:
🍡 MINATO SEIKA Matcha Kushi Dango (325g)
🍪 NIKKO FOODS Matcha Langue De Chat (5p) (45g)
🪵 TENZANHONPO Ogi Yokan Matcha (95g)

Stock up on your favorites or try something brand new before the deal ends!

🗓️ Promotion Ends: 7th June 2026
📍 Visit us today at: 20 Queensway, London, W2 3RX (Nearest Tube: Queensway)

🌸 Celebrate Spring with S Mart! 🌸Indulge in the delicate flavors of the season with our Peach & Sakura Promotion! We’ve ...
15/05/2026

🌸 Celebrate Spring with S Mart! 🌸

Indulge in the delicate flavors of the season with our Peach & Sakura Promotion! We’ve curated a selection of refreshing drinks and sweet treats to help you embrace the spring vibes.

Enjoy 10% OFF on these seasonal favorites:
🍑 Drinks & Refreshments:
Ozeki Ikezo Peach (5.5%) – A unique jelly sparkling sake experience!
Ozeki Hana Awaka Peach Sparkling Sake – Elegant, bubbly, and bursting with peach aroma.
Suntory Minus 196 Peach (6%) – The ultimate crisp refreshment.
Tomomasu White Peach Ramune – The classic Japanese marble soda with a fruity twist.
ALO Aloe Vera Drink Comfort (Watermelon & Peach) – Refreshing hydration in every sip.
ALO Sparkling Drink (Passion Fruit & Peach) – A tropical, fizzy delight.

🍬 Sweet Treats:
Kasugai Frutia Peach Gummy – Intense fruit flavor in every bite.
Kasugai Frutia Peach Gummy (Plant-Based) – The same juicy taste, now vegan-friendly!

🗓️ Promotion Period: 15th May – 24th May 2026
📍 Visit us at: 20 Queensway, London, W2 3RX

Don't miss out on these limited-time savings. Come and pick up your peach-perfect treats today!

Rice Crackers & Gyoza Deals! 🍘🥟Hello S Mart family! Looking for the perfect crunch or a quick, delicious dinner? We’ve g...
09/05/2026

Rice Crackers & Gyoza Deals! 🍘🥟

Hello S Mart family! Looking for the perfect crunch or a quick, delicious dinner? We’ve got you covered this week with some incredible savings on your favorite Japanese snacks and dumplings!

🍘 Snack Attack: 10% OFF Rice Crackers
Whether you love a spicy kick or a classic savory glaze, our premium Mizuho and Nichi rice crackers are now 10% OFF! Perfect for sharing (or keeping all to yourself).
Grab these 10% OFF deals:
Mizuho Rice & Bean Chips: Sour Cream (90g)
Mizuho Nichi Rice & Bean Chips: Mexican Grill & Sea Salted (90g)
Mizuho Nichi Orantou Rice Crackers: Shichimi Flavour & Honey Soy Sauce Flavour (98g)

🥟 Dinner Sorted: BUY 1 GET 1 FREE
Stock up your freezer with our fan-favorite J-Basket Chicken & Vegetable Gyoza (400g). They are quick to prepare, bursting with flavor, and currently on a massive 1+1 deal!
J-Basket Chicken & Vegetable Gyoza 400g — BUY 1 GET 1 FREE!

🗓️ Promotion Period: 8th May – 17th May 2026
📍 Visit us at: 20 Queensway, London, W2 3RX
⚠️ Note: Offers available while stocks last!

🍜 Noodle Lovers, Rejoice! Buy 1 Get 1 FREE at S Mart! 🍜Hello S Mart family! We’re kicking off May with a sensational Buy...
01/05/2026

🍜 Noodle Lovers, Rejoice! Buy 1 Get 1 FREE at S Mart! 🍜

Hello S Mart family! We’re kicking off May with a sensational Buy 1 Get 1 Free promotion on some of our favorite Japanese noodle varieties. Whether you're a fan of a classic stir-fry or a comforting bowl of miso ramen, it’s the perfect time to stock up your pantry!

Grab these 1+1 deals:
🔥 HIGASHIMARU Plant-Based Yakisoba (5x82g): A delicious, plant-powered take on a Japanese street food classic.
🔥 ACECOOK IPPIN Instant Noodles (Sapporo Miso Flavour) (4x80g): Enjoy the rich, authentic taste of Sapporo’s famous miso broth in minutes.
🔥 J-BASKET Yakisoba Noodles with Yakisoba Sauce (540g): Everything you need for a quick and savory Yakisoba feast at home!

Don't miss out on these incredible savings—double the flavor for the same price! These are a fantastic addition to any meal, quick to prepare, and bursting with authentic Japanese flavor.

🗓️ Promotion Period: 1st May – 10th May

📍 Visit us today at 20 Queensway, London, W2 3RX

🍵 Matcha Week at S Mart! 🍵Calling all matcha lovers! From 24th April to 10th May, we are celebrating all things green te...
25/04/2026

🍵 Matcha Week at S Mart! 🍵
Calling all matcha lovers! From 24th April to 10th May, we are celebrating all things green tea with our exclusive Matcha Week promotion.
Whether you’re looking for premium Shizuoka powder for your morning ritual, a refreshing ready-to-drink tea, or sweet traditional treats, we’ve got you covered with 10% OFF all these selected items:

For the Tea Connoisseur:
🟢 OTSUKA SEICHA Shizuoka Matcha Powder Can (30g)
🟢 ITOEN Matcha Green Tea Sweet Powder Sticks (120g)
🟢 TSUBOICHI TEA Yuzu Matcha (50g)
🟢 ITEON Oi-Ocha Matcha Green Tea (330ml)

For the Sweet Tooth:
🍦 JFC Matcha Ice Cream (125ml)
🍦 BOXINO Monaka Ice Matcha (135ml)
🍡 MINATO SEIKA Matcha Kushi Dango (325g)
🍡 YAMAMOTOYA Matcha Daifuku (100g)
🥞 MARUKYO Matcha Dorayaki (6s)

Drinks & Toppings:
🧋 JENJI Pure Boba Tea - Matcha Latte (320ml)
🍯 HONEY Premium Matcha Syrup (900ml)

Don't miss out on this vibrant "Matcha Adventure." Pop into S Mart and stock up on your favourites before the promo ends!

🗓️ Promotion Period: 24th April – 10th May
⚠️ Strictly while stocks last!
📍 Find us at: 20 Queensway, London, W2 3RX
👇 Tag a friend who needs a matcha fix!

🍜 Your Ultimate Ramen Night Starts Here! 🥟Ready to upgrade your home-cooking game? Whether you’re a professional slurper...
18/04/2026

🍜 Your Ultimate Ramen Night Starts Here! 🥟

Ready to upgrade your home-cooking game? Whether you’re a professional slurper or a kitchen novice, we’ve got everything you need to create the perfect Ultimate Ramen Night!

We are excited to introduce a selection of brand-new arrivals to our shelves, and to celebrate, enjoy 10% OFF these essentials from 17th – 26th April!

The Perfect Broth
Craft your signature bowl with authentic Otafuku Ramen Soups. Just choose your style:
Shoyu: Classic and savory soy sauce base.
Miso: Rich, fermented, and deeply comforting.
Tonkotsu Style: Creamy, hearty, and full of flavor.
Pro Tip: Add a splash of Mizkan Ajipon Citrus Seasoned Soy Sauce for that bright, zesty finish!

Bubbly Refreshments
Wash it all down with our new range of refreshing Japanese beverages:
Kimura Cider: Try the iconic Fujisan, Akafuji, or Daruma ciders—crisp, sweet, and perfectly bubbly.
Suntory -196 Double Peach: For those looking for a fruity kick (6% ABV). Available for Carton Sale Only.

📍 Visit us at S Mart: 20 Queensway, London, W2 3RX
🗓️ Offer Valid: 17th April – 26th April 2026

Don’t miss out on these new arrivals. Come down and grab everything you need for the coziest night in!

S Mart Exclusive - Double the Sweetness! 🍑🍓Get ready to treat yourself! We are bringing you an irresistible Buy 1 Get 1 ...
18/04/2026

S Mart Exclusive - Double the Sweetness! 🍑🍓

Get ready to treat yourself! We are bringing you an irresistible Buy 1 Get 1 FREE offer on our premium Hinode fruit liquors. Perfect for a refreshing spring sip or a sweet gift for someone special.

Choose your favorite flavor (or mix and match!):
✨ Hinode Amaou Strawberry Liquor: Made with the famous "King of Strawberries" from Fukuoka for a rich, juicy sweetness.
✨ Hinode White Peach Liquor: Delicate, floral, and incredibly smooth—like a fresh peach in a glass.
Whether you enjoy them over ice, topped with sparkling water, or as a dessert pairing, now is the time to stock up!

🗓️ Promotion Period: 17th April – 26th April
⚠️ Limited Time Offer: Strictly while stocks last!
📍 Visit us at: 20 Queensway, London, W2 3RX

🍶 Exclusive Sake Tasting Event & 10% OFF! 🍶Join us for a special in-store sake experience and discover some of Japan’s m...
10/04/2026

🍶 Exclusive Sake Tasting Event & 10% OFF! 🍶

Join us for a special in-store sake experience and discover some of Japan’s most loved bottles.

We’re bringing you a tasting event + exclusive discount on three popular sake selections—perfect for both beginners and sake lovers.

✨ The Offer:
Enjoy 10% OFF on selected sake until 19th April 2026:
✔ Kubota Senju – Smooth & refined
✔ Hakutsuru Junmai Ginjo – Crisp & dry
✔ Sho Chiku Bai Kaori – Light & refreshing

🥂 Tasting Event Details:
📅 Saturday, 11th April
⏰ 12:00 PM – 5:00 PM

Come by, sample, and find your new favourite sake 🍶

⚠️ Limited time only, while stocks last!

📍 Visit us: S Mart, 20 Queensway, London, W2 3RX

Address

20 Queensway
London
W23RX

Opening Hours

Monday 10am - 10:30pm
Tuesday 10am - 10:30pm
Wednesday 10am - 10:30pm
Thursday 10am - 10:30pm
Friday 10am - 10:30pm
Saturday 10am - 10:30pm
Sunday 10am - 10:30pm

Telephone

+447850085103

Website

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