New Covent Garden Market

New Covent Garden Market We are New Covent Garden Market, the UK's finest and original wholesale fruit, veg and flower market. We feed and flower London.
(329)

03/06/2026

In the last reel, we followed Jen from as she selected flowers at New Covent Garden Market for a wedding at The Fitzrovia Chapel.

Now you can watch the next stage of the journey as those carefully chosen flowers are transformed into a beautiful bridal bouquet.

Using soft Peonies, Sweet Rocket, Sweet Peas and delicate Ranunculus, Jen shares how she builds the bouquet, balancing colour, texture and movement to create something truly special for the bride.

It’s a glimpse into the craftsmanship behind wedding floristry and the skill that turns fresh market flowers into meaningful designs for one of life’s most important celebrations.

Stay tuned for our next clip which will show how Jen’s creations looked on the big day itself...

01/06/2026

The flower market plays a pivotal role in many beautiful weddings every year.

This clip offers a behind-the-scenes glimpse into what the process looks like for wedding florists like Jen from .

Watch along as Jen picks up her selection of flowers for a client’s wedding at The Fitzrovia Chapel in central London. To match the interiors, Jen opts for a romantic pink and green selection featuring Peonies, delicate Orlaya, Hydrangeas, Roses, and cascading Amaranthus - all carefully chosen to bring the happy couple’s vision to life.

From the early-morning buzz of the market to the final wedding arrangements, this is the part of the process most people never get to see

Stay tuned for the next reel to watch Jen transform these beautiful market florals into stunning designs for the big day.

29/05/2026

Sweet peas are now well and truly in-season and Essex girl Liz from alongside other florists who visit the market are making the most of it.

Sweet Peas have been treating everyone at the market to their delicate scent, dainty petals, and cottage-garden charm.

From soft pastels and creamy whites to vibrant purples, rich pinks, and sunset shades, they are one of the most loved highlights of the floral season.

Their season is fleeting, but that only makes them more special.

Whether woven into a wild, romantic arrangement or gathered in simple bunches, sweet peas have their own effortless way of bringing movement, fragrance, and elegance to every design.

The flower market community sends its condolences to the wife and family of William Edward Haynes, known to everyone as ...
22/05/2026

The flower market community sends its condolences to the wife and family of William Edward Haynes, known to everyone as Bill, who has died aged 92, leaving behind a legacy rooted in flowers, family and kindness.

Born in London, Bill moved to Rochford as a child. After completing National Service, he began work at EK Cole in Southend, while helping his father on the family smallholding in Rochford, where pigs were raised and crucially, flowers grown for sale at London markets and outside Rochford Hospital.

Following his father’s death, Bill and his wife Gwen took on the flower stalls together. In 1963, the couple bought an empty shop in West Street and opened W E Haynes Florist, with Bill continuing to work at ECKO by day and delivering flowers in the evenings.

He worked tirelessly, often seven days a week, regularly leaving home at midnight to travel to Covent Garden Flower Market while also supporting local growers wherever possible. Flowers were not just Bill’s work but his passion, reflected in his garden and the many Royal Horticultural Society medals he won for his prizewinning dahlias.

His florist shop was a focal point of the town. From everyday bouquets to wedding flowers and funeral tributes, Bill believed flowers should bring comfort, joy and dignity at life’s most important moments.

After retiring, Bill cherished time with Gwen, his wife of more than 72 years, and enjoyed travelling, especially to Madeira during its flower festival, which he called his special place.

He was a devoted father, grandfather and greatgrandfather, happiest when surrounded by his family.

Rest in peace, Bill. It was a pleasure to know you.

18/05/2026

This week’s clip features Liz from chatting with Bryan from , who shares his expert insight into the beauty and versatility of English foliage at this time of year.

From Beech and Privet to Climbing Roses, Bryan showcases an incredible variety of natural textures and tones - perfect for couples looking to bring elegant, seasonal accents into their wedding setting.

A brilliant reminder of just how much inspiration can be found at the Flower Market.

14/05/2026

In this clip Liz from catches up with the very knowledgeable Graeme from to talk all things English-grown flowers and to find out about what is now coming into season and can be found in the market.

From sculptural Alliums and delicate Dill, to the beautifully scented Margaret Merril roses, British flowers are blooming just as florists consider summer wedding designs.

With years of experience creating bespoke wedding flowers, Liz loves working with seasonal stems sourced fresh from the market.

12/05/2026

Last week florist Liz from , who’s studio is based on the upper level of the market, took us around and pointed out some of her favourite blooms which are coming into season now - just in time for wedding season.



First up, Liz chats with Sam from about one of the most exciting periods in the floral calendar.



With Peonies arriving in abundance and the stunning marshmallowy Odile variety catching everyone’s eye, there’s a real buzz around the market right now for florists and wholesalers alike.



With over 20 years in wedding floral design, Liz is passionate about creating personalised floral displays for her couples and works closely with wholesalers in the market to make memorable and bespoke designs.



WeddingFlowers

Not far from the busy and bustling trading floor, something quietly wonderful takes place at the flower market.Floral An...
28/04/2026

Not far from the busy and bustling trading floor, something quietly wonderful takes place at the flower market.

Floral Angels, based on the upper deck of the market, is a volunteer-run charity that reuses and recycles flowers from weddings and events and delivers them as bouquets to hospices, care homes, shelters and others in need across the local community. Often they are enriching the lives of people who would not normally receive flowers, or who are simply in need of a small moment of joy.

In doing this very special work, they’re also achieving something else important - reducing waste and giving flowers a second life that’s every bit as meaningful as the first.

Founded in 2013, the charity believes in the healing power of flowers, and the difference a simple bouquet can make to someone’s day.



27/04/2026

Damien at ilobloom knows exactly what his customers are looking for and it shows.

Unusual, unexpected, and utterly covetable. Whether it’s tropical varieties or herbaceous plants, he curates a brilliant mix that you won’t find just anywhere.

And then there’s the orange Fritillaria. Stunning as a pot plant, equally beautiful cut in a vase, its beauty literaly stops you in your tracks.



When florist Paul Hawkins visited the market’s traders earlier this month, many were teasing what was just around the co...
21/04/2026

When florist Paul Hawkins visited the market’s traders earlier this month, many were teasing what was just around the corner. Here’s what has now arrived:

🌸 Bloomfields: Sam is bringing in stunning Peonies from the Netherlands and France right now - causing quite a stir as always. The English season is still a little way off.

🌼 Quality Plants: Craig’s Dutch Geraniums and Italian Marguerite bushes have landed and are performing beautifully. Cool night-time temperatures have delayed both imported and homegrown Digitalis, but English-grown product is on its way soon.

🌷 Green & Bloom: English-grown flowers are flying out of the door. Butterfly Ranunculus has been the star of the season - with Standard Ranunculus and colourful Tulips (pictured with Harry) selling fast too. Mixed English buckets of 40 stems will land any day now, be quick they go fast.

🌺 Porters: The Cherry Blossom Josh showed us has had its moment and sold out, but the season moves on beautifully. May Blossom and Lilacs are next up, with Hawthorn and Apple Blossom already in stock.

🌸 DG Wholesale: English flowers have now arrived - this morning’s bounty had virtually sold out by 8.30am! Tom shows off some of the last remaining blooms after a busy day.



Address

Nine Elms Lane
London
SW85BH

Opening Hours

Monday 4am - 10am
Tuesday 4am - 10am
Wednesday 4am - 10am
Thursday 4am - 10am
Friday 4am - 10am
Saturday 4am - 10am

Telephone

+442077202211

Alerts

Be the first to know and let us send you an email when New Covent Garden Market posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to New Covent Garden Market:

Share

Category