08/06/2026
Dear Valued JGB customers,
I am writing to ask for your support in backing the VAT's The Problem campaign, which is calling on the Government to reduce VAT for the hospitality sector from 20% to 10%.
The food and hospitality industries are under immense pressure from rising costs, increased taxation and shrinking margins. Many businesses are struggling to remain profitable, and the current VAT rate continues to place an unnecessary burden on the sector.
This campaign is gaining significant support across the industry and provides a real opportunity for businesses to make their voices heard. Everyone involved in hospitality is feeling the impact of VAT, and this is your chance to do something about it.
Please take a few moments to visit the campaign website and sign the petition on the link below: https://www.vatstheproblem.co.uk/
Your support can help demonstrate to Government the urgent need for change and help protect jobs, businesses and communities that rely on a thriving hospitality sector.
Thank you for your time and support.
Yours sincerely,
Dan Gilmour
John Gilmour Butchers
Managing Director
