Organic Thelawala seeks to bring high quality organic fruits & vegetables to consumers. Organic Thelawala leverages micro-entreprenuers to sell the produce directly in “Thela’s” / "Push-carts" to the consumers rather than going through modern retail chains or super markets. Why does Organic Thelawala’s use the “Thelawala’s” / “push-cart” vendors as opposed to selling in modern retail outlets and s
uper markets. We do this for a couple of reasons:
1) Using “Thelawala’s” promotes micro-entrepreneurship and puts higher income in the hands of the Thelawala’s
2) Rather than pay 35% - 40% premium to the modern retail outlets and super markets we put more money in the hands of the farmers and Thelawala’s and make it less expensive for the consumer
3) All our fruits are picked fresh from the farms and get delivered to the customers fresh and are not refrigerated
Organic Thelawala is promoted by TruTrade. TruTrade has implemented:
1) The world’s first transparent pricing mechanism where-in every cost incurred in the value chain are captured on the back of the pouch.
2) TruTrade is not just stopping at implementing the Transparent meter, but going a step further and also letting consumers know from which farmer has this produce been procured. This ensures traceability of the product and creates a connect between the farmers and consumers.
