ConnectFarmer AgriTech Private Limited

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ConnectFarmer AgriTech Private Limited

ConnectFarmer AgriTech Private Limited is a company providing service in marketing of Value Added Agri Products and Support services to farmers

Address

#45 (Old #1028) Sai Prahs 6th Cross, South, Ashok Nagar, Banashankari Stage I
Bangalore
560050

Telephone

+919480780822

Website

http://connectfarmer.com/

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Connecting The Rural Farmer To The Urban Dweller

Small farmers, with little access to markets in the city, often end up making losses even when there are buyers elsewhere willing to pay a premium for the produce. An entrepreneur from a tiny village in Karnataka has set out to solve this woe of the farmer with the help of Internet.

ConnectFarmer Online marketplace can connect the small scale seller in a village to a buyer elsewhere, bridging the demand supply gap.

For example, Kokum(Garcinia Indica), is a naturally grown fruit that looks similar to a Mangosteen fruit, mainly found in western ghat & Konkan area of India. The fruit has various culinary, industrial and medicinal uses.

Inspite of the multitude of uses of this fruit has, it is rarely or never cultivated in large scale. “Unfortunately not even 10-20% of naturally grown fruit is harvested by farmers, especially as it not cultivated and is naturally grown,”

“Why are farmers not able to use this opportunity to earn better?”

On further research, ConnectFarmer Team found that a few farmers were producing value added products like Kokum Syrup, Kokum dry rind, Kokum Butter and others but all of them were facing marketing problems. This was mainly due to the fact that organisations like the Agricultural Produce Market Committee (APMC) does not provide much support to such produce, lack of marketing skills and the fact that the farmers were unable to approach nearby city markets for sale of these products.

There is a huge demand from customer’s side for these products, but these poor farmers are unable to reach out the customers and this was not the case just for Kokum, but the many other similar products suffering a similar fate,

ConnectFarmer Team set out with a mission that farmers should be able to introduce their products to outer world and there should be a proper platform for them to exhibit their products. This idea got them started on ConnectFarmer.com, a bootstrapped venture that intends to safeguards the interest of both the farmers and consumers.

This website acts as a link between farmers and consumer. Farmers and small scale cottage industries can reach out to their customers through the portal, which acts as a marketplace for their goods or produce.

“Thanks to developement and pe*******on of technology into the rural areas, Indian villages and farmers are less ignorant about Internet and mobile technology,” Many Rural Telephone Exchange are now connected with rural broadband facility. He says “My village telephone exchange has more than 50 broadband connections and the village population is just 2000. if not broadband, almost everyone has a mobile connection.” All this made it easier for him to help farmers get onto the portal.