AgMart is a Price Discovery and Market Linkage App, Connecting Farmers to Agri Markets across India... Helping Farmers Explore Alternative Markets...
Raichur
584101
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Market information and intelligence can help farmers make informed decisions about what to grow, when to harvest, to which markets produce should be sent, and whether to store it or not. Most of the farmers today still lack a good understanding and capacity to use market intelligence in guiding their production and marketing decisions. Hence, dissemination of market information (demand, production and prices) plays a vital role in the functioning of the whole market, by harmonizing the competitive marketing process. By helping ensure that produce goes to markets where there is a demand for it, it shortens marketing channels and cuts down on transport costs.
At present, AGMARKNET is the largest network in India to collect and provide real time information by connecting major regulated markets (APMCs) across the country. However, there is no mechanism to analyze, interpret and convert this vast volume of information into simple, comprehensible trade intelligence. This calls for a farmer friendly, localized, easily accessible market intelligence system like ‘AgMart’
