The Flying Fish Seafood Company

The Flying Fish Seafood Company The freshest seafood in town, delivered right to your doorstep! Every slice is vacuum-packed. One week freshness guarantee!*

馃悷 馃悷 An ode to "cheap" Fish 馃悷馃悷 People come in and ask us what's the BEST fish, but many hate it when they hear the answer...
21/02/2025

馃悷 馃悷 An ode to "cheap" Fish 馃悷馃悷
People come in and ask us what's the BEST fish, but many hate it when they hear the answer.

Cod right? Must be cod, cuz it's so expensive. Cuz it's so tasty. Cuz it's all white and white means pure. Pure means good. The whiter the better.

(FYI this is not a post for people who want simple answers. If you want a simple answer, it's red coral grouper/ikan sunu/singpan)

What's best? Best-tasting? Well undoubtedly that's a tie between empurau, soon hock, stonefish, leopard grouper, and Napoleon wrasse. I mean who cares that some of these are almost going extinct right? Better eat first before other ppl habiskan.

Then cod la right??? Cod is best. If not best it won't be so expensive right? Well actually, cod is expensive because of how hard it is to catch. It's DEFINITELY not the best for kids, for one. Why do you think it's kurau instead of cod for our baby cubes?

So what's best? You tell me la you fishmonger. I listen.

The best fish is saba fillet (Told you that you wouldn't like the answer). It's healthy for you cuz low on food chain means no mercury, plus it has lots of healthy fat. It's healthy for the planet cuz it's low on food chain so it's plentiful and sustainable. It's healthy for wallet because it's low on food chain cuz it's plentiful and easily caught. It's best cuz if you cook it perfectly, it's oozing with juiciness and flavour.

This post is probably terrible for business because Saba doesn't make money, but we think there needs to be proper education on how to choose seafood. If you want ultimate taste, don't complain that it's unsustainable or expensive; If you want something healthy for your kids, know that expensive DOES NOT MEAN HEALTHY.

We stand by this post. If it's up to us, when we have wholesale prices on all seafood from ikan bilis sampai otoro, what we bring home to cook is kurau fish head and Saba fillet. Not because it's cheapest, but because it's arguably... The Best.

What's your favourite fish?

Chinese New Year Seafood Bundles:Happy new year everyone. We see everyone's been having fun in Japan ah! So many of you ...
12/01/2025

Chinese New Year Seafood Bundles:

Happy new year everyone. We see everyone's been having fun in Japan ah! So many of you go Jepun!

This year's CNY theme: Affordable Luxury. We're keeping it simple. Big stuff at low prices. We've sold out of our first batch of preorder announced 2 weeks ago (let us know if you want to be added to next year's). We have limited sets and first come first serve. No reservations ya. Once it sells out, next batch cost for us will be higher and we'll just pass it on. For the moment we have 30 sets left of Set A, 40 of B, and only 10 left of C.

Set A RM298
(save RM66)
路 2x large Pomfrets
路 2x Ming Prawns (m)
路 1x Scallops XL

Set B RM348
(Save RM60)
路 1x Large pomfret
路 1x singpan
路 2x Ming Prawns (m)
路 1x Scallops XL

Set C RM308
(Save RM65)
路 1x XL pomfret
路 2x Ming Prawns (m)
路 1x Scallops XL

There's a plethora of add-on options. Just WhatsApp us to ask or check it out on our catalogue:
https://wa.me/c/60172909903

We'll tell you stories in the next post! Do follow us on Instagram .my if you wanna see more pics and see our daily goings-on.

Please reserve ahead if you want whole/half slabs of salmon fillet for the holiday season! 馃グ馃グ Whether for gravad lax, sm...
19/12/2024

Please reserve ahead if you want whole/half slabs of salmon fillet for the holiday season! 馃グ馃グ Whether for gravad lax, smoked or roasted, there's nothing quite as cozy or luxurious around the table.

We order fish from Norway about 3 days ahead. Normally we'll have enough buffer to accommodate extra orders, but for large format (whole/half fillets) and the holiday season, we recommend booking early to avoid disappointment. Same goes for sashimi and oysters!

WhatsApp 0172909903 to see our catalogue:)

We're open until Feb 9th (half day) for sashimi and yeesang pickups. Store reopens for your regular restocks next Friday...
06/02/2024

We're open until Feb 9th (half day) for sashimi and yeesang pickups. Store reopens for your regular restocks next Friday, and deliveries resume next Saturday :)

02/02/2024

Southern King Crab Preorder
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We're so surprised at the interest in king crabs. We were only planning to bring in a few as a festive thing, and posted only in an Instagram story, but that's turned into so much interest that we are making a proper post:

We are bringing in limited amounts of King Crab weekly. You can choose approximate weight that you want (within 100g). Preorders close every saturday, and crab arrives every Tuesday. You can pick up anytime you want during the week(delivery available as well, charges may apply). We will bill you for the preorder, and refund any difference in weight after the crabs arrive. This is only for king crabs and sea urchin as they are high value items.

卤1.1kg Rm168/kg
卤2kg RM180/kg (recommended. Better value as much higher meat yield)

There are two common ways to transport king crab, live or "boiled and frozen". Live crabs are around RM600-700/kg at the moment from Alaska and Toyosu market; while frozen crabs (if done properly, is 95% the quality of live crabs. These are quick boiled on the fishing boat (big ship actually) and then immediately shock frozen. This results in full meat and no loss in quality. This is the best value-for-money we can get for coldwater crabs from far away.

The smaller ones (below 1.2kg) are cheaper, and we're doing a promo of RM168/kg, but the bigger ones around 1.8-2kg are our recommended choice: the meat at the legs are fuller, not just shell, and it's more satisfying. Cost for us is 3usd/kg more, but it's better value. After 2kg there's another big jump in price, so right below 2kg is the sweet spot.

To defrost, leave overnight in fridge, or leave out for 2 hours from freezer. Then either steam for 5 mins over strong fire, or 5-8 mins in hottest setting in oven. As it's already preboiled, basically just want to get it warm. You can also just defrost and serve chilled. Just break the legs or cut with kitchen scissors. The shells are thin but the thorns are extremely sharp so be careful. A ponzu sauce or garlic butter sauce is our recommended accompaniment, although you can also try Thai style sour dip. Very delicate and sweet!

7singpan/coral grouper/sunu: Is redder better?--------------Huat ah! Yeah everyone's in the mood. It's the week before C...
30/01/2024

7singpan/coral grouper/sunu: Is redder better?
--------------
Huat ah! Yeah everyone's in the mood. It's the week before Chinese New Year, we hope all Malaysians are participating in the enjoyment and merriment, even if you're not actually Chinese (We at Flying Fish DEFINITELY take advantage of everyone's festivals. No Sarawakian/Sabahan colleagues yet, but we REALLY want an excuse to celebrate Gawai).

Anyway.... fish education! Today we're going to talk about.... coral grouper! Juga dikenali sebagai "sunu/sunuh/sono" or similar pronunciation. The Chinese in Malaysia call this "qixingban" or "seven star grouper", a reference to the spots that dot their body.

Like many other seafood misconceptions that we're intent on debunking (the recent one being this cina-community Whatsapp groupchat rubbish about "deep sea fish". If your parents start their "Eh but Whatapps hor they all say hor" conspiracy theories just check with us instead of strangling them outright), a common misconception is that REDDER 7SINGPAN ARE BETTER. THIS IS NOT TRUE.

Ikan sunu and almost every other type of grouper are what's known as "reef fish" as opposed to "pelagic fish". Reef fish actually live among the coral reefs near to shore; pelagic fish swim in the big blue sea (tuna, pomfret, tenggiri, whale sharks etc)

"Close to shore" can mean up to 50m depth. Water molecules absorb wavelengths of light from yellow to orange, and (scuba divers see this firsthand) the deeper you go, the more everything turns into a monotone blue-green underwater as the red part of the colour spectrum gets absorbed. What happens with the coral grouper is that the deeper it lives, the more it needs to express the "red" in it's colouring (simplified explanation, marine biologists don't kill us).

Put even simpler: THE EXACT SAME 7SINGPAN SPECIES WILL BE REDDER THE DEEPER IT LIVES. There are 7 variants of the coral grouper, and a popular one known as the "leopard coral grouper" will be a darker grey if it lives in shallow water (to hide and disguise itself) and more red if it's living deeper. The colour doesn't determine quality in any way.

We choose qixingban firstly by the weight (800-1000g whole), and then by how fat it is. Other people selling this fish will tell you their fish is "red red very auspicious". Not us. Quality is quality. We KNOW for a fact that colour doesn't determine quality.

In order of importance:
1. Where is the fish from? Do you know the person catching the fish?
2. How is it caught? The best way is with underwater traps, the second-best way is by spearfishing, the worst is by using nets and explosives.
3. How was it handled. Was it gutted immediately and put on ice and blast- frozen? was it left out for a while?
4. Was the temperature controlled throughout the journey to your plate?

At no stage does "colour" come into the equation, and we don't want to propagate the myth that "red" equals good. The last 2 pictures are courtesy of Josh Niland and Ben Collison, two people we hugely respect when it comes to the standards of cooking and catching coral groupers, respectively. These people at the top of their game will tell you the same thing that we do :)

We want to improve the state of seafood in Malaysia. Our seas are rich beyond compare. Why should the Japanese be "the experts", why are we just producing and then exporting this fish to Hong Kong and Japan? We can do better. We can improve the quality of handling, of how much we respect our catch, one grey coral grouper at a time.

Thanks for coming to this not-TED talk. We'll share more irrelevant-to-your-life knowledge soon!

Steamboat Bundle RM158 (RM231 value)(details at the bottom if you don't want long cerita)-----------You need more than t...
23/01/2024

Steamboat Bundle RM158 (RM231 value)
(details at the bottom if you don't want long cerita)
-----------
You need more than the big main meal for festive season right? 2nd or 3rd day of CNY still need to makan when everywhere tutup right?

This "side project" is more than a year in the making haha! Every once in a while we think "We sell seafood, we make the best fish stock that money can buy. WE of all people should be selling steamboat sets." and then we put it aside because whatever items we wanna put into a bundle just don't seem good enough.

It's good enough now. We have prawns, sliced whole pomfret (for now while prices still reasonable), baby cuttlefish, our famous fish broth, and most importantly, fish paste and fish ball variants that we can be proud of. Real scallop and prawns and squid in the pastes. The first time we knew.

We're doing only 100 sets at this price. The pomfrets honestly already take up 1/3 of the price, but what the hell right? We're just relieved that we finally have it. Once it's done, we'll very likely change the fish option and pray hard that the prawns don't go up too much :)

We curated it very carefully, so you can add on your meat and veg options and have enough for more than 10 people. We only chose the best of what we're good at, and refuse to stuff it with substandard items like watery clams or sauces or dumplings to pad the price. Feel free to scroll through our catalog to add items if needed :) Ingredients (if you add meat and other items) should be enough for 10, and you can have a soup option from elsewhere if you'd like, or add-on fish stock if you need to :) they keep well anyway so if unused can just store for the next party :)

路 3x premium fish broth 600g enough for 6 -8 pax serving
路 1x wild Sabah Sea Prawns (Size-S) 500g
路 1x medium white pomfret sliced (450g fish, 380-400g after scaling and gutting)
路 1x Sabah baby cuttlefish 500g
(wild-caught, sweet and bouncy)
路 1x premium scallops paste (200g/pack)
路 1x premium octopus/squid paste (200g/pack)
路 1x premium prawn paste (200g/pack)
路 1x fried fish ball (100g/10 pieces per pack)
路 2x fish ball (100g/10 pieces per pack)
路 2x taro fish ball (100g/5 pieces per pack)

CNY Bundles 2024. ----------------------Save up to RM130 per set, and even more with optional (but we think fantastic de...
20/01/2024

CNY Bundles 2024.
----------------------
Save up to RM130 per set, and even more with optional (but we think fantastic deal) add-ons like giant cod slices and Sincere Yee Sang.
-----------------------
Can't believe it's been a year! It's been nice reconnecting with our longtime customers the past week 鉂わ笍 Priority reservations for customers who've bought CNY bundles in years past, so if we've missed out on contacting you, just buzz us.

First things first: NO RANDOM PRICE INCREASES. We hate it during CNY when everyone thinks we'll raise prices just cuz everyone else does. There's no real shortage of most seafood, and everyone's just hoarding to gouge prices. The only items that we expect to go up in price are Chinese Pomfret(bawal tambak). Things like senangin,kurau, clams etc have no reason to be more expensive at the market! Our gorgeous wild Sabah sea prawns will not have price increase as well! Not just that, we have an incredible optional prawn upgrade for you that's not usually available for sale.

If you're looking for pomfrets, 7singpan(coral grouper), prawns and scallops, just click through the pics below. The pics of fish taken are actual examples of what you'll get. The set C ("Giants") is a particularly good deal in our opinion.

Just WhatsApp us (0172909903) and someone will assist you with choosing the particular sets and upgrades you need. Since 11 years ago, CNY bundles are how we thank our thoughtful, supportive friends and customers. We do very limited sets yearly, but we think we'll have enough for everyone. Any questions just ask away. Tomorrow we'll post an addendum about the state of seafood in Malaysia :)

Address

B8, Jalan Ss 15/8a
Subang Jaya
47500

Opening Hours

Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00
Saturday 09:00 - 15:00
Sunday 09:00 - 15:00

Telephone

+60172909903

Website

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