As part of our trade objective across Africa, we seek to bring products and services closer to the consumers using unique products and a chain of supermarkets is the right medium for achieving Atfcglobal’s wholesale/retail objectives. In doing business across Africa under our various brands, we have built a clientele over the years that are loyal to us as a company; part of the feedback we got rev
eals a hug wholesale/retail gap that requires huge investment. The current stores seem to so do much but attend to the little details that make the customer feel served. We at AtfcGlobal have identified the loophole and intend to fill these gaps over time. The deployment of Shopae Supermarkets for us at AtfcGlobal is a call to do things right; not in our first year but continuously to ensure our customers have no need to look out for a new retain store in the near future.
