Aboy’s Fresh Lumpia was established in July 2010 and was born out of an entrepreneur’s desire to bring to the market, an authentic, all-vegetable fresh spring roll similar to the popular chinese spring roll, the latter being an all-time favorite of his then 11-year old son, Aboy. The concept was to offer a healthy, reasonably priced, yet just as- delicious- substitute to the more expensive chinese
spring rolls available in chinese restaurants and delis, and turn the concept into a food cart business, making it more accessible and more affordable to a greater number of Filipino consumers. At the same time, the need to offer something “Filipino” and uniquely different from a chinese spring roll persisted. Hence, the idea of an all-vegetable “chinese lumpia” with the option of an egg wrapper roll, freshly cooked on site, came to life. Hence, the name “Aboy’s Fresh Lumpia” was coined, and the first outlet was launched at Rustan’s Supermarket Shangrila Plaza Mall in October of 2010. Since then, 8 more branches have been established, making a total of 9 outlets in less than 2 years of the company’s operation. Aboy’s Fresh Lumpia is no doubt gaining a wider acceptance among the Filipino public, with many of its customers in the middle-aged to senior bracket. It also continues to maintain its pledge and commitment of providing an all- veggie, all-natural, healthy, delicious, and very affordable fresh lumpia to its Filipino consumers.
