16/01/2024
Bakit wala ng โDONUTSโ sa DUNKINโ DONUTS?
DUNKIN' na lang sila ngayon, napansin mo ba?
Here's why:
Nag invest sila ng $100M to refresh the brand.
But this is more than rebranding, itโs more of a business decision.
Dunkin' wanted to shift away from just donuts, pero syempre nag bebenta parin sila nun. They wanted to gear towards coffee and other offers. In fact, binawasan nila ang donut flavors, at nagdagdag ng more coffee and drinks as options.
THEY WANT TO COMPETE WITH STARBUCKS!
Also, people are more health conscious these days
and when you think about Donuts, ang maiisip mo matamis.
๐ฆ๐๐ด๐ฎ๐ฟ = ๐จ๐ป๐ต๐ฒ๐ฎ๐น๐๐ต๐! โ
That's why they offer sandwiches nadin.
If a very successful 70-year-old Multi-Billion Dollar company is trying to reinvent itself, kaya din natin!
Kaya wag natin sabihin na:
โ "40 years old na ako eh."
โ "20+ years na akong accountant."
โ "Banker na ako all my life."
โ "Ito na ang course ko eh."
YOU CAN ALWAYS REINVENT YOURSELF KUNG GUGUSTUHIN MO!
Letโs start this 2024 to TRY new things! โจ
