About US
ILOILO SUPERMART is the largest supermarket chain in Western Visayas. It is engaged in the business of food retailing with nine stores, focusing on food and grocery. Established in 1948 by Que Hua Pho, more popularly known as “Papa George”, Iloilo Supermart has withstood changes through time. Over the years, since the success of Papa George’s first supermarket venture-- Washington Superm
art (still operating along Guanco Street), he then established the first Iloilo Supermart branch at Valeria Street. Its expansion soon followed in the 1980’s, thus, the opening of the Jaro and Molo branches. In the year 1994, The Atrium at the Capitol opened, which housed the largest Iloilo Supermart branch followed by another branch in Mandurriao in the year 2004 and Iloilo Supermart Villa in 2010. Iloilo Supermart’s 9th branch at Citymall Ungka II Pavia opened in March 2018. To date, it is the biggest and most modern branch of the chain. Iloilo Supermart belongs to Iloilo Supermart Incorporated along with Paperchase, Homestore, Tinapayan, Medicine Corner, ISX Superstore, The Atrium at the Capitol and Right Choice. The company started with the slogan Bargain Araw-Araw, a phrase distinctive of Iloilo Supermart is the center of its goal for the Ilonggo shoppers—customer satisfaction through everyday low prices, superior service through fresh products, excellent customer service, and convenient shopping experience. By 2004, it emphasizes its stature as Iloilo’s homegrown supermarket. Its slogan, Aton Guid Ini! boasted local pride as Iloilo Supermart is truly The Ilonggo Supermart. To complement this, the Iloilo Supermart Jingle, which was proudly composed by a local talent, was launched in 2005. Since then, the jingle has been a household favorite and well-acclaimed by its suki. Keeping up to the changing environment of the supermarket industry, Iloilo Supermart continuously upgrades its facilities to consistently deliver outstanding service to customers. Today, Iloilo Supermart with more than 75 years of service to the Ilonggos, gears toward its commitment in providing the best, most affordable and quality products while helping make for a greener environment.
