Company Introduction
Going beyond customer happiness. Fulfilling customer success. We are Atomy. Company Introduction
Greetings! Cherishing the spirit, we are Atomy. Atomy is a network marketing company that is showing steady growth of 30~40% by distributing high quality cosmetics and health products at low prices since its foundation in 2009. Total global sales reached US$714 million in 2015 and
this figure is expected increase further in 2016. The total number of members around the world has surpassed 3 million, further establishing Atomy as a global corporation. The miraculous return rate has allowed Atomy to become an industry benchmark. Starting with USA in 2010, followed by Japan, Canada, Taiwan, and Singapore, Atomy's overseas sales reached about $88 million in 2015, and new branches are expected to open in Cambodia, Phillipines, and Malaysia in 2016. The global expansion is expected to even reach South America, further fulfilling the management objective to become a global distribution hub. The secret to Atomy's high speed growth is the masstige strategy, which preaches absolute quality and absolute price. Masstige is Atomy's product philosophy to provide absolute quality products at absolute prices that cannot be matched by others. Absolute price is created by 'razorblade management' which gets rid of distribution bubbles through direct member sales and minimizing the company's operation expenses. Hemohim and the Skincare 6 System, developed by KAERI, have eached taken the top position in their respective areas in Korea, while also gaining recognition as global products around the world. Also, 1 Atomy toothbrush was sold every second, and a total of 20 million were sold in 2015. Atomy's strategy of devotion to fundamentals has proven time and again to be the answer. The company runs and supports its own seminars, which allows the success of any member regardless of which line or sponsor the member is under. Super-synergy of united heart instead of competition between leaders! Atomy was able to complete a system that promotes success through unity and coalition
There are 3 main parts to Atomy Culture, which preaches balanced life and customer success as a principle. First, principle centered culture. Atomy emphasizes following the the principles of network marketing and staying true to the pledges between company and customers. Second, culture of accompanied growth. Atomy supports cooperative companies so they can do their best to maintain the best quality so customers can get top quality products at affordable prices. This is the result of of the virtual circle of accompanied growth. Third, culture of sharing. Atomy emphasizes a life of sharing to employees and members with the hope to create a society in which people become the center. These types of culture in Atomy allows it to be an honest, transparent, and pure company, as the chief executives take social responsibility and try to create a company that can be a role model in society. We hope Atomy can become the life partner that leads to your success. Going beyond customer happiness. Cherishing the spirit. We are proud Atomy. History
Here is a foot step of Atomy Korea starting from 2009
2015
2014
2013
2012
2011
2010
2009
Expanding to Chinese and South East Asian Market
Atomy has gained a foothold in Chinese and Southeast Asian markets by starting the office in Singapore, the center of Southeast Asia economy. Atomy was awarded for export sales acheivement of 20 million USD which demonstrated its global vision. December 2015Revenue of 700 Billion KRW
December 2015Award for Export Exceeding 20 Million USD
July 2015Joined the Federation of Korean Industries (FKI)
March 2015Opened Atomy Singapore (Location: Singapore)
Vision
01. Customers' Success
An ultimate goal has to be for the people. People created as the shape of God should never be used as means in any circumstances. There is an example where people is used. It is "Cow philosophy". The only reason for managing and looking after cows is to milk the cow, not for the cow. Customer satisfaction of most corporations starts from "Cow philosophy". Atomy's management philosophy is "Baby philosophy", not "Cow philosophy". Caring and raising a baby is not an action to get something in return from the baby. Here in Atomy, we're here to help out customers to achieve their goals, not to take for granted. This is why Atomy's primary aim is customer's success.
02. Distribution HUB
Atomy pursues "absolute quality, absolute price". Atomy has therefore initiated an objective and measures to secure absolute
competitiveness over any other distribution channels. The range of products are continually expanding from the current staples cosmetics and
health supplements into all daily life necessities. Some of these products are already being launched, and the process will accelerate. Atomy will be dealing with pretty much everything that makes up life in general including
food categories such as agricultural, marine, livestock products and confections, clothes
and shoes, home items like kitchenware, appliances, and beddings, insurance products, performance tickets, etc. Moreover, Atomy will enter into all possible countries in the world. Not only will we be selling Korean products to the international market, but we will also
find products in other countries that we can provide to the world in absolute quality and
price. And this is Atomy's GSGD(GLOBAL SOURCING, GLOBAL DISTRIBUTION)
At last everything will go though Atomy. EVERYTHING, THROUGH ATOMY!
03. Premier company
Atomy is aiming to become the premier company. One of our ideal goal is "unmanned company". It is to make a company that runs without manpower, by making all processes automated
through computerization. Concept of working is totally different in Atomy. What we think is that true work is getting rid of actual work. So when others are trying to figure out how to do the job better, we think of ways to
eliminate labor intensity. Atomy is aiming to become the premier company.
1. Principle Centered Culture 2. Culture of Accompanied Growth 3. Culture of Sharing
Principle centered culture is fulfilling universal human values. Culture of accompanied growth is the culture that allows all subcontractors, employees
and customers to succeed all together. Lastly, culture of sharing is what we believe to be righteous and balanced and it makes
sure equal distribution to everyone. In order to become a premier company, first, people in Atomy has to be premier. A person who has healthy mindset and morals is premier. Therefore all educations and seminars given by Atomy are focused on how to be a true
lady/gentleman with healthy mindset. Atomy's best strategy is "Honesty". Philosophy
Small but big company. Atomy's management policy is to make a 'Small but Big Company'. It may sound ironic but it contains the essence of management philosophy. Atomy will not cling to the size and ornateness of the company, but rather ensure internal stability. For this, Atomy will never begin loan management nor host any noisy and fancy events. Our primary target is to lower the living expenses of the working class and to increase their income. The fact that stabilizing family finances is the most fundamental requirement for social stability is being taken more seriously. Excalating social unrest due to extreme polarization caused by the widening gap between
the rich and poor makes it a necessity of our age for Atomy to become a big company. Therefore through eliminating work, we will minimize management expense to become a small company. Founder's Principles
Being Every organization's primary goal is to survive. And company’s essential social responsibility is also to persevere. The worst thing managers can do is to make the company go out of business. It's considered to be an outcome of managing given human resources and material
resources inefficiently. The judgment of the market is crucial and harsh. Companies whoever abuse or waste
resources and operate irrationally are taken care of immediately. practices
1. Razorblade management to maintain low production cost.
2. Zero debt financial management.
3. Transparent management
4. Principle centered precision management
5. Scientific and future-oriented human resources management
6. Environmental management.
7. We are making sure for the development of honorable Atomy culture to secure viability of
company and to create added value continuously for future generations. Speed Increasing speed is Atomy's core ability. Speed has three aspects.
1. Adaptability speed from external environmental changes
2. Propagation speed of Atomy information
3. Increasing speed of income of members. When speed has its direction, it becomes velocity. So we focus on increasing business velocity, not just speed. Having fixed direction nature means having right paradigm. will strongly stick to things that should not be changed and make fast changes
for the ones that need to be changed. We will predict the right direction through time transcendence and keep grow explosively
by the principles of engineering time such as parallel speed, principle of doubling, time
compression and time replication along with the increase of the income of our members. With Atomy's speed, customers' income will keep increasing continually. Balance The key is having equal opportunity for participation as well as equal distribution of the value. Equal opportunity to participate is guaranteed for everyone regardless of members' capital,
education, age, or ability. Commission payment system is well balanced so that more people can be paid off for
their hard work. Atomy provides equal opportunity to participate for manufacturers who offer great quality
and price
