DirectWholesale

DirectWholesale DirectWholesale :Fmcg Wholesale Online Direct Wholesale is Sg's premium online wholesalers for FMCG. We democratize product access to unlock higher margins.

It was founded in 2018 by an experienced group of pioneers in the FMCG industry, who had a simple idea: making wholesale/bulk buying easy, convenient and reliable! Today, we deliver to a wide variety of SMEs across Singapore, and Corporations in the Asean and Asia Pacific Regions.With over 6000 SKUs in Food and Beverages, Health and Beauty, Baby Needs, Household Products & Office Essentials we see

ourselves as an online wholesale supermarket. We add new, exciting products every week, to make lives a little healthier, happier and easier. Whether it's a healthy organic snack, a plant-based burger, a food/drink product with new packaging that reduces carbon footprint, or just a daily, everyday essential, we have it covered. We aim to provide the best variety of quality products from the world's leading premium brands and upcoming niche brands who are redefining the FMCG industry. At the heart of our ecosystem, we envisage empowerment of brand owners, distributors, bulk buyers and wholesalers. For bulk buyers, DirectWholesale offers them one platform for all their FMCG needs. Wholesale buyers and suppliers now have a unique opportunity to disrupt and change the traditional wholesale trade. For existing brands, our platform offers wider reach, control and unlimited scale. For new brands, this is an opportunity to unleash their potential without expensive marketing and distribution costs. Our mission is deeply rooted in providing:
Key Product Information,
Quality & Variety,
Price Transparency,
Competitive Pricing,
Consistent Supply,
Seamless Ordering,
Customer Experience and
Efficient Logistics!

29/05/2026

🌿 Healthy Snacking Just Got Better – New Launch at *Direct Wholesale*

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21/05/2026
26/04/2026

“Wine & Spirits of India 🍷🇮🇳 at FHA Singapore 2026 — showcasing India’s finest to the world ✨🌍
InstaGood ViralPost TrendingNow ReelsInstagram LuxuryLifestyle WineLovers IndianWine MadeInIndia GlobalTaste BusinessVibes EntrepreneurLife Networking FoodAndBeverage HospitalityLife”

24/04/2026

APEDA (Agricultural and Processed Food Products Export Development Authority) is actively participating in Food & Hospitality Asia (FHA) Singapore 2026, held April 21–24, 2026, at the Singapore EXPO, to showcase Indian agricultural excellence and boost exports. The India Pavilion, featuring numerous exporters, focuses on processed foods, spices, rice, and, and and other products.

“India’s wine & spirits industry making bold moves at Food & Hospitality Asia (FHA) 2026 🇮🇳🍷This isn’t just a photo—it’s...
24/04/2026

“India’s wine & spirits industry making bold moves at Food & Hospitality Asia (FHA) 2026 🇮🇳🍷
This isn’t just a photo—it’s a power move. India isn’t showing up, it’s stepping in to lead with confidence, quality, and global ambition. Wine & spirits from India are hitting the global stage with serious intent—this is what real industry momentum looks like. 🔥
Strong delegation. Big energy. Real deals in motion. The shift is happening—right here, right now. 🤝🌏”

24/04/2026

Fuel your day the healthier way 🌾✨
Discover SkyRoots — handcrafted millet-based foods packed with fiber, protein, and goodness. From breakfast cereals to snacks and ready mixes, clean eating has never been this easy (or tasty).
B2BFood DirectWholesale

13/03/2026

✨ Hari Raya Special Offer — Up to 16% OFF!
Selected products only on Direct Wholesale.
🎊 Buy in bulk & make your festive season more vibrant!

Order Now
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Address

Raffles Park

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