iEcon, popularly known as ‘宜康’ (pronounced as ‘yí kang’) in Mandarin, is the largest grocery retail franchise chain in Singapore. iEcon is a customer-oriented niche grocery store chain which offers essential products and services for the convenience of consumers in a localised territory. As the leading grocery retail franchise chain in Singapore, iEcon has been a key driver behind the modernisatio
n of small grocery retail outlets, and is a significant player in the grocery retail franchising business. With a unique concept in grocery store retailing, our iEcon stores are strategically located near homes to conveniently serve neighborhood communities by providing customers with value-added services in addition to daily household essentials and groceries. iEcon’s proven and unique franchise business model rewards the entrepreneurial spirit of the owner-operator franchisees and leverages on HANWELL’s well-established supply chain, management information systems, operation expertise, logistics, advertising and promotion support as well as its strong brand equity to stay ahead of growing competition in the retail market.
