In 1985, the company diversified its business, and was appointed authorised distributor for Gold Medal Products Co., industry-leading manufacturer and producer of fun food equipment and ingredients, from USA. In 1994, South Africa’s BIGGI Brands appointed Straits Union distributor of non-GMO ‘A’ grade mushroom and butterfly corn kernels. Over the past 30 years, Straits Union has established itself
as one of the leading importer and distributor of fun food products. In 2016, Straits Union extended its portfolio of products by representing Mexex, a food producer of sauces and microwave nachos from South Australia, and Advance Seed, Africa's premier corn producer and processor. In 2017, Pop's, the company's private label was launched, to cater to end consumers with multi-flavoured ready-to-eat popcorn. To date, Straits Union supplies to a majority of fun food clientele, including movie theatres, integrated resorts, private gourmet popcorn labels, event organisers, hotels, restaurants, bars, private clubs and associations, in Singapore, India, Vietnam, Thailand, Maldives, Indonesia, Seychelles, Mauritius and Brunei. In an effort to expand into new markets, yet, keeping to its fun food concept, the company chanced upon Willem van Kruijsbergen’s Bake4Pets, founder of healthy and tasty baked treats for pets, produced by Diversi Foods, a leading player in the world of bakery from Belgium. The all-natural and additive-free muffins, cakes and biscuits will be launched in Singapore by the last quarter of 2017, under the company's private label, Chompétit, by Willie. We are really excited about this new business venture with Willem, and our new newly-appointed distributorship by Bake4Pets, as we are very passionate pet lovers as well! In November 2017, Straits Union launched the Pop’s brand with a pop-up store at the Festive Arts Theatre at Our Tampines Hub, a development owned and managed by People’s Association.
