08/08/2026
🇸🇬 Singapore Brand Spotlight — Made for Local Taste
This National Day, we shine the spotlight on a proudly Singaporean vegetarian brand. TRveg food has been created new brands 'Shin Konjac' and 'Shin Jiang' (新酱) — bringing a fresh new look while keeping the bold flavours that Singaporeans know and love.
As a vegetarian grocer, we are proud to support locally made vegetarian products and introduce them to more homes, businesses and visitors.
🌶️ Shin Jiang Vegan Belacan Chilli has become a well-loved favourite among Singaporeans and is also often picked up by tourists looking for a taste of Singapore. Known for its fiery kick, rich aroma and bold punch, it is a versatile companion for rice, noodles, vegetables and more.
And there’s more to discover! Shin Jiang Mala Paste brings a spicy, aromatic mala kick to your cooking, while the Mee Siam Paste makes it easy to recreate the familiar sweet, tangy and spicy flavours of a Singapore favourite at home.
New name. New look. Same bold taste.
This National Day, let’s celebrate a Singapore-made vegetarian brand that brings local flavour to every table. 🇸🇬🌶️
Shin Jiang 新酱 — Bold flavours, proudly Singaporean.
Belcan Chili: https://friendlyvegetarian.com.sg/product/73/
Mala Paste (NEW): https://friendlyvegetarian.com.sg/product/2332/