Fred's General Mercantile

Fred's General Mercantile IF WE DON'T HAVE IT, YOU DON'T NEED IT! Our 3rd floor boasts our Christmas room and our kitchen area, as well as our book room and local art for sale!

High atop Beech Mountain at elevation 5046 feet, Fred's General Mercantile offers a wide variety of merchandise including groceries, hardware, clothing, ski/snowboard rentals, a bird shop, and the BEST chili! Check out our downstairs bird shop (seasonal) in the spring/summer & our ski/snowboard equipment and clothing rentals in the winter located downstairs! On the main middle floor you will find all of the groceries, hardware, and clothing items, as well as lots of Fred's specialty items!

Fresh coffee, fluffy pancakes, and all your breakfast favorites every weekend this summer from 8–11AM!
05/31/2026

Fresh coffee, fluffy pancakes, and all your breakfast favorites every weekend this summer from 8–11AM!

05/25/2026
Come and get your Sunday paper here at Fred’s!! Newspapers are back for the summer months.
05/24/2026

Come and get your Sunday paper here at Fred’s!! Newspapers are back for the summer months.

"Slight" change to today's special ...like a complete cultural difference!
05/12/2026

"Slight" change to today's special ...like a complete cultural difference!

Good food, great company, and all the love moms deserve.Our Mother’s Day Buffet was a feast worth savoring! 💕
05/10/2026

Good food, great company, and all the love moms deserve.
Our Mother’s Day Buffet was a feast worth savoring! 💕

Wildlife spotted up on Beech! 🏔️🦌 Which WNC native’s your favorite? Swing by and see our expanding lineup of Eco Hats, m...
05/06/2026

Wildlife spotted up on Beech! 🏔️🦌 Which WNC native’s your favorite? Swing by and see our expanding lineup of Eco Hats, mountain made and adventure ready.

Happy Cinco de Mayo! Fiesta like there’s no mañana!
05/05/2026

Happy Cinco de Mayo! Fiesta like there’s no mañana!

Address

501 BEECH MOUNTAIN PARKWAY
Banner Elk, NC
28604

Opening Hours

Monday 7:30am - 9pm
Tuesday 7:30am - 9pm
Wednesday 7:30am - 9pm
Thursday 7:30am - 9pm
Friday 7:30am - 9pm
Saturday 7:30am - 9pm
Sunday 7:30am - 9pm

Telephone

+18283874838

Website

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