Reel Foods Fish Market

Reel Foods Fish Market Fresh seafood received daily! Follow us on Instagram for more Reel fun!
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The market will be closed today for Labor Day! We will resume normal business hours tomorrow. We wish you all a happy an...
09/07/2026

The market will be closed today for Labor Day! We will resume normal business hours tomorrow. We wish you all a happy and safe holiday!!

09/04/2026

Happy Labor Day Weekend!

Happy hump day!Our Wednesday delivery just landed and includes Rockfish, Petrale Sole, Sushi Grade Atlantic Salmon and A...
09/02/2026

Happy hump day!

Our Wednesday delivery just landed and includes Rockfish, Petrale Sole, Sushi Grade Atlantic Salmon and Ahi, Alaskan Halibut, Idaho Trout, Clams, and more!

*Ōra King should also be landing sometime today. ◡̈

Come on by when we open at noon and score some healthy options for your midweek meals!

08/28/2026

8/28 Reel Foods

Columbia River King being butchered down right now. And yes, it’s really that red!
08/18/2026

Columbia River King being butchered down right now. And yes, it’s really that red!

It’s Friday! And that means delivery day! If you don’t already know, we get fish pretty much every day of the week, but ...
08/14/2026

It’s Friday! And that means delivery day! If you don’t already know, we get fish pretty much every day of the week, but on Friday we really pull out the stops. Here’s what’s in the case today!

Ahi tuna
Petrale Sole
Rockfish
Black Cod
Swordfish
Whole Bronzini
Alaskan Halibut
Halibut Cheeks
Steelhead
Ōra King Salmon
Wild Coho Salmon
Wild Troll-caught King Salmon
Atlantic Salmon
Hamachi
Escolar
Savory Clams
Hollander/Koenig Mussels
Takara Oysters
BBQ Oysters

08/05/2026

Happy Wednesday!!

We want to hear from you! What do you love about Reel Foods? What can we do better? Come tell us! Next Thursday, August ...
07/31/2026

We want to hear from you! What do you love about Reel Foods? What can we do better? Come tell us! Next Thursday, August 6, from 6-7pm. We’ll have some snacks, good conversation, and listen to what you want to see from us going forward. Trouble is, our occupancy only allows 60 people, so there’s gonna be a password.
If you want in on this, slide into our DMs (respectfully, of course 😂) and we’ll send you the password. Hope to see you there!

Fresh fish has landed!! We have beautiful Alaskan sockeye in house for $17.99/lb and absolutely huge, 18+ lb Columbia Ki...
07/22/2026

Fresh fish has landed!! We have beautiful Alaskan sockeye in house for $17.99/lb and absolutely huge, 18+ lb Columbia King salmon for $39.99/lb

**Ōra King is running late — the shipment will land later this week.

Many folks who dislike seafood say it’s because “ew, it smells so fishy!” Well, let’s break down what causes that distin...
07/20/2026

Many folks who dislike seafood say it’s because “ew, it smells so fishy!” Well, let’s break down what causes that distinct smell and an easy way to avoid it.

Fish contain a compound called trimethylamine oxide (TMAO). This compound helps them to regulate salt and pressure in their cells when they are out about swimming around. Once the fish is harvested, bacteria and enzymes start breaking down TMAO into trimethylamine or TMA. TMA is the culprit behind the distinctive “fishy” smell. The further from harvest date that fish gets, the more TMA forms, and the “fishier” things get.

The easiest way to avoid the fishy smell is BUY FRESH FISH. Freshly harvested fish should have a mild, ocean-y smell, not sharply fishy, sour or ammonia-like. Then, store that fish in the refrigerator as close to 32 degrees as possible until you’re ready to eat it. Don’t dilly-dally — eating fish soon after it’s purchased is always the best bet.

If you’re looking for the freshest fish in town, come see us. We have fish landing daily to ensure minimal time from the water to your table.

Address

1118 Vista Avenue
Boise, ID
83705

Opening Hours

Monday 12pm - 6pm
Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 9am - 5pm

Telephone

+12087138850

Website

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