Building on a lifelong passion for spice, founder Noah Chaimberg set out to share his appreciation for the best hot sauces with the world. While the industry at that time was crazed chasing extreme heat with little regard to flavor, Noah realized smaller craft makers around the country and around the world were making sauces with unique tastes and the highest quality ingredients. In 2013 Noah bega
n selling a curated selection of his favorites from a push cart at Brooklyn markets and pop ups. All it took was one taste for people to fall in love! Since then, HEATONIST has grown to include a flagship tasting room in Williamsburg, Brooklyn, a tasting outpost in Chelsea Market in Manhattan, and the world’s most popular online destination for hot sauce. In addition to curating a selection of craft sauces from around the world, HEATONIST dreams up its own one-of-a-kind recipes based on trends in the global food scene and data from tens of thousands of customer tasting sessions each year. Stop by for a taste and remember to .