05/30/2026
The Secret to the Crunch 🥔
A secret behind the World’s Best Potato Pancakes is finally OUT! 🤫
Ever wonder how we get that legendary, golden, unmatched crunch on our iconic Izzy's potato pancakes? The culinary secret we’ve used is Restaurant Grade Beef Tallow.
For the first time ever, we are letting you take the magic home. We’ve jarred up our premium beef tallow so you can get that perfect, old-school crisp on your own cooking, frying, and backyard burgers. (It even doubles as an incredible all-natural moisturizer!)
📍 EXCLUSIVE DROP: These 16oz jars are available ONLY at our Florence location for $11.99.
Quantities are strictly limited, so grab yours next time you stop in for a Reuben!