07/29/2026
In moments of uncertainty, the heart of Madison beats strongest through its small businesses. These shops, cafés, and creative corners on State Street, Willie Street, and around Capitol Square, in our neighborhoods, throughout our city, and at our farmers Markets are more than storefronts — they’re livelihoods, gathering places, and the threads that hold our neighborhoods together.
When we choose to shop local, especially now, we’re choosing stability, dignity, and care for the people who make Madison feel like Madison. Our community is navigating a complicated moment, but supporting small businesses is one of the clearest ways we can keep our city resilient, connected, and thriving.
Madison is at its best when we show up for one another. Let’s support small business owners, support our farmers market, uplift our neighborhood businesses, and keep the spirit of this city strong.
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• CapitolSquareCares Dane County Farmers' Market