Fromagination Artisan Cheeses and Perfect Companions

Fromagination Artisan Cheeses and Perfect Companions Fromagination is located at 12 S. Carroll St. in Madison, Wis. We are a specialty cheese shop Artisan Cheeses from Wisconsin and all over the U.S. and World .
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We work one on one with you to pair our cheeses with wine, beer, preserves & crackers. We create an unique experience for each of our guests. Stop in and taste over 100 cheeses!

In moments of uncertainty, the heart of Madison beats strongest through its small businesses. These shops, cafés, and cr...
07/29/2026

In moments of uncertainty, the heart of Madison beats strongest through its small businesses. These shops, cafés, and creative corners on State Street, Willie Street, and around Capitol Square, in our neighborhoods, throughout our city, and at our farmers Markets are more than storefronts — they’re livelihoods, gathering places, and the threads that hold our neighborhoods together.

When we choose to shop local, especially now, we’re choosing stability, dignity, and care for the people who make Madison feel like Madison. Our community is navigating a complicated moment, but supporting small businesses is one of the clearest ways we can keep our city resilient, connected, and thriving.

Madison is at its best when we show up for one another. Let’s support small business owners, support our farmers market, uplift our neighborhood businesses, and keep the spirit of this city strong.




• CapitolSquareCares Dane County Farmers' Market

Closed Saturday, July 25th.      Our hearts go out to our community.So many of us are hurting, grieving, and struggling ...
07/25/2026

Closed Saturday, July 25th. Our hearts go out to our community.So many of us are hurting, grieving, and struggling to understand this injustice. The Square will be a place of gathering and protest, and we want to honor that space with care.We are choosing to stand in solidarity — to step back so our community can step forward, raise its voice, and hold space for one another.We’re with you. We’re listening. We’re holding this moment together.

Today, Madison feels heavy, and our hearts lean toward one another. We hold space for Corey Durell Ruiz’s family and for...
07/23/2026

Today, Madison feels heavy, and our hearts lean toward one another. We hold space for Corey Durell Ruiz’s family and for every neighbor touched by yesterday’s tragedy. . Our Madison community is hurting, and we are grieving a tragedy that should never have happened. Our community deserves better — safety, accountability, and answers. In the days ahead, may we continue to lift one another with compassion and insist on the care our city is worthy of.

Honoring Marieke and her incredible team for another outstanding showing at the American Cheese Society.Their Mature Gou...
07/09/2026

Honoring Marieke and her incredible team for another outstanding showing at the American Cheese Society.
Their Mature Gouda continues to shine — a true farmstead masterpiece.
When you care for the land, nurture your cows, and pour heart into every wheel, the result is a cheese that speaks for itself: bold, honest, and beautifully crafted.
Congratulations to Marieke for raising the bar once again. Marieke Gouda

Congratulations, Team Blakesville Creamery!A huge congratulations to Blakesville Creamery — their extraordinary sheep‑mi...
07/09/2026

Congratulations, Team Blakesville Creamery!

A huge congratulations to Blakesville Creamery — their extraordinary sheep‑milk cheese, Artze, earned second place for Best in Show at this week’s American Cheese Society Conference.

Artze is everything we love about sheep’s milk: lush, expressive, beautifully aromatic, and crafted with the kind of care that comes from deep commitment to land, animals, and craft. This recognition is a testament to the team’s vision, skill, and steady pursuit of excellence.

We’re proud to celebrate Wisconsin makers who continue to elevate the American cheese landscape — and Blakesville Creamery is leading the way with heart and artistry.




• Blakesville Creamery

At Fromagination, we believe hospitality is a craft — and Will has practiced it with heart, grace, and a gift for making...
06/30/2026

At Fromagination, we believe hospitality is a craft — and Will has practiced it with heart, grace, and a gift for making every guest feel seen. As he begins a new chapter and heads to Iowa, we’re taking a moment to celebrate the kindness, care, and steady warmth he’s shared with our team and our community.

On Friday, July 17, from 11 to 2, please stop into the shop to cheer Will on as he embarks on his next journey.
Help us send off a colleague who has shaped our floor, lifted our spirits, and reminded us daily what true hospitality looks like.

Here’s to Will— a valued teammate, a generous host, and a bright part of our Fromagination story. 💛FromaginationFamily



Wisconsin terroir, captured one bite at a time.Food & Wine just featured The Ultimate Wisconsin Cheese Trail, and it’s a...
06/30/2026

Wisconsin terroir, captured one bite at a time.
Food & Wine just featured The Ultimate Wisconsin Cheese Trail, and it’s a beautiful celebration of the makers, the land, and the flavors that define our state. Wisconsin terroir, captured one bite at a time.

Taste the story. Taste the place. Taste Wisconsin.
Learn more at the link in the comments — then stop in and explore the cheeses that make our state shine.

The Ultimate Wisconsin Cheese Trail for a Taste of Wisconsin Terroir | Learn more at the link in the comments!

In our shop, we see small moments that reveal big hearts — and Willi  was always one of those souls who believed in payi...
06/29/2026

In our shop, we see small moments that reveal big hearts — and Willi was always one of those souls who believed in paying it forward.

Im 2023 Inga , who’s still early in her journey with bandaged‑wrapped cheddar. Willi tasted her cheese, offered thoughtful insights, and shared the kind of wisdom you can’t learn from books — only from decades of devotion, curiosity, and care.

Inga walked away inspired. Willi walked away smiling.
And we were reminded, once again, that the best makers don’t just craft cheese — they lift up the next generation.

Willis legacy lives not only in the wheels he shaped, but in moments like this, where kindness becomes a craft of its own.
Inga Orth St. Isidore’s Dairy




06/29/2026

America at 250 — rising, falling, rising again.
A nation divided, yet still reaching for unity.
Built by immigrants, carried by neighbors, shaped by every voice that refuses to disappear.
As we celebrate this milestone, we honor the progress, acknowledge the pain, and protect the dream that keeps us moving forward.
American, Americans — the story is still being written.

Today, we hold a beloved member of our Wisconsin cheese community in the light.Willi-cheesemaker, mentor, friend—has asc...
06/26/2026

Today, we hold a beloved member of our Wisconsin cheese community in the light.
Willi-cheesemaker, mentor, friend—has ascended, leaving behind a legacy shaped by kindness, craftsmanship, and decades of devotion to the land and the people who love it.

If you ever enjoyed one of his cheeses at our counter, you’ve tasted his story: patience, humility, and a deep respect for the caves of Blue Mounds where he worked his quiet magic.

We invite you to pause with us today. Remember the conversations you shared with him at the Market, the way he listened, the way he cared. His legacy lives on in every wheel he nurtured and every person he touched.

May his memory continue to nourish us. https://www.channel3000.com/madison-magazine/willi-lehner-wisconsin-s-cheesemaking-rock-star-dies-at-70/article_d732b285-ecb6-49c5-9756-ee6cf3da9a56.html

Address

12 S Carroll St
Madison, WI
53703

Opening Hours

Monday 10:30am - 5am
Tuesday 10:30am - 6pm
Wednesday 10:30am - 6pm
Thursday 10:30am - 6pm
Friday 10:30am - 6pm
Saturday 9am - 6pm

Telephone

+16082552430

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