Urban Prime

Urban Prime Urban Prime Marketplace + Restaurant Join us on a journey to a delicious world.
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05/31/2026

WIN YOUR TICKETS TO THE 2026 FIFA WORLD CUP ⚽

The excitement is here at Urban Prime Marketplace with VDV Soccer Promotion.

Purchase participating V***e du Vernay bottles and enter for your chance to WIN tickets to the 2026 FIFA World Cup — the world’s biggest soccer event.

Celebrate with bubbles, gather with friends, and bring the spirit of the game home with PRIME style.

Stop by Urban Prime Marketplace today and enter to win.

***eDuVernay

Happy Birthday to the wonderful Maddy! Today we celebrate a very special guest who chose to spend her birthday in style ...
05/31/2026

Happy Birthday to the wonderful Maddy!

Today we celebrate a very special guest who chose to spend her birthday in style at the award-winning Urban Prime. Surrounded by great food, laughter, and the people she loves most, Maddy made memories that will last a lifetime.

From all of us at Urban Prime, we wish you a year filled with happiness, good health, success, and countless reasons to smile. Thank you for allowing us to be part of your special celebration.

Here’s to another amazing year ahead and many more birthdays celebrated around the table with family and friends.

Happy Birthday, Maddy! We look forward to welcoming you back again soon.

The Urban Prime family is incredibly blessed to be surrounded by outstanding partners who genuinely care about the quali...
05/31/2026

The Urban Prime family is incredibly blessed to be surrounded by outstanding partners who genuinely care about the quality, consistency, and experience we provide to our guests every day.

For the past 26 years, Chef Ercan has had the privilege of working with Boar’s Head and witnessing firsthand their unwavering commitment to excellence, integrity, and customer service. Relationships like these are built over decades through trust, shared values, and a dedication to doing things the right way.

We were honored to recently welcome representatives from Boar’s Head Corporate in New Jersey and our longtime partners from Sojourner Provisions to Urban Prime Marketplace. Their visit provided a wonderful opportunity to strengthen relationships, share ideas, and continue working together to bring the very best products to our community.

From left to right:
• Aaron Jousse – Boar’s Head Corporate
• Glen Novak – Sojourner Provisions
• Chef Ercan Ekinci – Urban Prime
• Thoren Miller – Sojourner Provisions
• Michele Nugent – Boar’s Head Corporate
• Kaitlyn Teague – Boar’s Head Corporate

Thank you to the entire Boar’s Head and Sojourner Provisions teams for your partnership, friendship, and commitment to excellence. It takes an incredible network of dedicated people behind the scenes to deliver a truly exceptional guest experience, and we are grateful to have such outstanding partners as part of the Urban Prime family.

Join us at the award-winning Urban Prime Marketplace for a special wine event featuring Sylvain Boulet of Consortium Win...
05/31/2026

Join us at the award-winning Urban Prime Marketplace for a special wine event featuring Sylvain Boulet of Consortium Wines.

Explore an exceptional collection of wines from around the world while learning about the regions, winemaking traditions, and unique characteristics that make each selection special.

Urban Prime Marketplace
Sunday, May 31st
1:00 PM – 3:00 PM

Whether you’re a longtime wine enthusiast or simply looking to expand your palate, this is a wonderful opportunity to discover new wines and connect with fellow wine lovers in a relaxed and welcoming setting.

We look forward to sharing an afternoon of great wine, education, and community with you at Urban Prime Marketplace.

05/30/2026

A Blessed Day of Faith, Family, and Celebration.

Today, we were deeply honored to welcome Cianna, her parents Craig and Ciara, and their wonderful family to Urban Prime as they celebrated one of the most meaningful milestones in a young person’s faith journey—Cianna’s First Holy Communion.

A First Communion is far more than a ceremony. It is a sacred moment of grace, faith, and spiritual growth. It is a day that will be remembered for a lifetime—a day when family gathers together to celebrate God’s love, guidance, and blessings in the life of a child.

Watching multiple generations come together around the table, sharing stories, laughter, prayers, and a beautiful meal, was a wonderful reminder of what truly matters in life: faith, family, and the precious moments we create together. These are the memories that become treasured family traditions and remain in our hearts for years to come.

Cianna, today marks the beginning of a beautiful new chapter in your spiritual journey. May your faith continue to grow stronger with each passing year. May you always walk with kindness, courage, humility, and love. May God’s light guide your steps, protect your heart, and fill your life with joy, wisdom, and purpose.

We pray that the blessings received on this special day remain with you throughout your life and that you always feel God’s presence beside you during both the celebrations and challenges that life may bring.

“Jesus said, ‘Let the little children come to me, and do not hinder them, for the kingdom of heaven belongs to such as these.’” — Gospel of Matthew

And a beautiful Communion verse:

“I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty.” — Gospel of John

To Craig and Ciara, thank you for allowing Urban Prime to be part of such a sacred and memorable occasion. It is families like yours that make what we do so meaningful. We are grateful that you chose Urban Prime to celebrate this milestone surrounded by the love and support of family and friends.

Congratulations, Cianna, on your First Holy Communion. May God continue to bless you abundantly, guide your path, and fill your life with faith, hope, and love.

From all of us at Urban Prime, we wish your entire family a lifetime of blessings and cherished memories.
Chef Ercan & The Urban Prime Team

05/30/2026

Car Shows Are in Our PRIME DNA.

What an incredible day at Urban Prime as we welcomed the amazing Rocket City Corvette Show! From classic beauties to modern performance machines, the energy, passion, and community spirit on display made for an unforgettable event.

Thank you to everyone who brought their vehicles, shared their stories, and joined us for a fantastic day filled with great cars, great food, and great company. Events like these are what make Urban Prime more than a restaurant—they make us a gathering place for enthusiasts, families, and our entire community.

Enjoy this amazing video highlighting the excitement, camaraderie, and incredible collection of Corvettes that filled Urban Prime.

Stay tuned—more exciting automotive events are on the horizon and will be announced soon. We can’t wait to welcome you back for the next unforgettable gathering under the beautiful Viera skies.

Urban Prime — Your Ultimate Celebration Epicenter. What a special evening as the wonderful Mertins family gathered at Ur...
05/30/2026

Urban Prime — Your Ultimate Celebration Epicenter.

What a special evening as the wonderful Mertins family gathered at Urban Prime to celebrate not one, but two incredible milestones!

Congratulations to Drew Mertins, who recently graduated from Florida State University, and to Luke Mertins, who proudly graduated from Viera High School.

Graduation represents years of hard work, dedication, perseverance, and the unwavering support of family and friends. We are truly honored that the Mertins family chose Urban Prime to celebrate these remarkable achievements and create memories that will last a lifetime.

As one chapter closes and another begins, we wish Drew and Luke continued success, happiness, and countless blessings on the exciting journeys ahead. The future is bright, and we cannot wait to see all that you accomplish.

Thank you, Mertins family, for allowing us to be part of such a meaningful celebration. Moments like these are what make Urban Prime a gathering place for community, family, and life’s most important milestones.

Congratulations, Drew and Luke! Your Urban Prime family is cheering you on every step of the way. ❤️

05/30/2026

PRIMETIME BREVARD!!

Urban Prime Happy Hour is the BEST DEAL in Brevard — and it’s happening at Urban Prime.

Enjoy:

BOGO House Wine & Beer
$10 Slider Platter
$7 Martinis
$10 Burgers

Great food, great drinks, and the best PRIME experience under the beautiful Viera skies.

Come join us for PRIMETIME at Urban Prime!

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2435 Metfield Drive
Melbourne, FL
32940

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