It's Only Natural Market

It's Only Natural Market 🌱Middletown’s own natural grocery store specializing in fresh, local, organic foods & wellness supplements. Or come grab some lunch or smoothis from our cafe!
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In house supplements to fuel your health…Naturally.

🌱“Locally Grown, Naturally Known”🌱 We are proud members of Independent Natural Food Retailers (INFRA), a buying co-op that increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS are ongoing. This, in addition to our INDEPENDENT CHOICE monthly sale flyer, adds up to great savings every day.

🙌🏽 We are hiring! 🌱 Do you want to work at It’s Only Natural Market? We are looking to hire a full time Assistant Kitch...
09/09/2026

🙌🏽 We are hiring!

🌱 Do you want to work at It’s Only Natural Market? We are looking to hire a full time Assistant Kitchen Manager to help us in our busy cafe!

Scroll through the carousel above and if you feel like this is a position for you, feel free to apply. above for all the information!

09/09/2026

PSA: Our kitchen is closing at 2pm today. Hot food ends at 1pm.

🍂 Seasonal savings have arrived at It’s Only Natural Market!From better-for-you snacks and refreshing drinks to organic ...
09/09/2026

🍂 Seasonal savings have arrived at It’s Only Natural Market!

From better-for-you snacks and refreshing drinks to organic pantry staples, dairy-free favorites and everyday wellness essentials, our newest deals make it easier to stock your kitchen with products you can feel good about.

A few standout savings include:

🥤 GT’s ALIVE Mood + Mind — 2 for $5
🥔 The Good Crisp Company Potato Crisps — 2 for $6
🌾 Mary’s Gone Crackers — 2 for $7
🍫 Alter Eco Organic Chocolate Bars — 2 for $7
🥥 Vita Coco Coconut Water — 2 for $5
🌱 Wildwood Organic High-Protein Tofu — $3.49

And don’t miss this month’s featured recipe: Raspberry-Banana Chocolate Bark! 🍓🍌🍫 It’s an easy treat made with dark chocolate, raspberry yogurt-covered pretzels, banana chips, granola and coconut—the perfect balance of fruity, crunchy and chocolatey.

Shop these deals September 9–22 while supplies last, and check out the full flyer for even more natural and organic savings!

Mary's Gone Crackers Alter Eco Foods The Good Crisp Company Vita Coco alive

09/04/2026

🫶 Natalia is a Kimchi fan; and her favorite is Mother-in-Law's Kimchi
Might be the traditional bold delicious flavors, hand crafted cuts, or the kick from the spice, but it’s Natalia’s go to product, and her staff pick!

👀 Find this incredible on our shelves in store in the back refrigerator!

🎉 Thank you for another amazing Customer Appreciation Day! To all of our friends and family who stopped in, our communit...
09/01/2026

🎉 Thank you for another amazing Customer Appreciation Day! To all of our friends and family who stopped in, our community, and our vendors. To name a few Julie’s Salsa!!! Snacks Solutions Michelle | CT Micro Flower Farm 🌻 The Underground Grocer Kimberly | Climate Author • Sustainable Living we appreciate you being a part of the day! This one was for everyone who supports us everyday. We thank you for all you do 😊

Until the next one!

🌿 Fresh deals have arrived at It’s Only Natural Market! 🛒 Stock up on organic favorites, better-for-you snacks, pantry s...
08/26/2026

🌿 Fresh deals have arrived at It’s Only Natural Market! 🛒

Stock up on organic favorites, better-for-you snacks, pantry staples, wellness essentials and more — all while supporting your local independent natural foods store. 💚

A few deals that caught our eye:

🥤 Koia Plant-Based Protein Shakes — 2/$6
🥔 Cascadian Farm Organic Potatoes — 2/$7
🍿 Angie’s BOOMCHICKAPOP — 2/$5
🌮 Late July Organic Tortilla Chips — 2/$7

Plus, find savings on Wild Planet, Bob’s Red Mill, Primal Kitchen, Oatly, Vital Farms, supplements, natural personal care and plenty more throughout the store!

📅 Deals run August 26–September 8

Stop in, explore the specials and see what you can add to your cart this week! 🌱

🎉 Come join the festivities!!🌱 We are back for another celebration of YOU! Customer appreciation day is next Saturday, 8...
08/21/2026

🎉 Come join the festivities!!

🌱 We are back for another celebration of YOU! Customer appreciation day is next Saturday, 8/29 at It’s Only Natural Market! That means the best in local natural food, delicious samples, prizes and giveaways, vendor meet and greets, and a gathering of our community! 🫶🏼

Swing by to new a part of this event at 575 Main St in and meet some of our vendors such as:

Beastie Burger ™ Snacks Solutions Julie’s Salsa!!! The Underground Grocer plus special guest: a local children’s book author Kim Haidinger …plus many more!

🎟️ This is absolutely free to everyone and we can’t wait to see you! Tell your friends or just bring them along…see you next weekend!

Address

575 Main Street
Middletown, CT
06457

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 10am - 6pm

Telephone

(860) 346-1786

Website

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