04/25/2026
Happiest birthday day!
Paul's Custom Pet Food
Hey everybody, we're 12 today!
Today marks 12 years of Paul's Custom Pet Food — 12 years of putting pets first and earning the trust of the families who love them. Since April 24, 2014, our mission has remained the same: no two pets are alike, and their nutrition shouldn't be either.
Every recipe we offer—from treats and broths to full meals, toppers, and made-to-order therapeutic food—is rooted in that belief and developed in collaboration with board-certified veterinary nutritionists and veterinarians across the country.
To celebrate our 12th year, we're expanding our menu with a fresh fish topper and a new therapeutic line— and we couldn't be more excited. Finis’s Fish Salmon Topper—already popular with early taste testers—is now available in 8- and 16-ounce containers.
Our popular Casey's Chicken with Rice has been upgraded to qualify as both a GI/Digestive Support formulation and a complete and balanced meal for healthy adult dogs—finally, a fresh therapeutic food with no prescription required (tell your vet!).
And coming in June: a food-sensitive diet made with elk, a novel protein, and a senior dog diet formulated with pork for mobility and early renal disease. Both are in development and nearly ready for their debut.
Twelve years in, we're as committed as ever to the science, the personalization, and most of all, to you and your pets who have made us a part of their lives. We remain dedicated to continuing to earn your trust with every bowl and every bite.
Thank you for making us part of your family. ❤️Paul, Lynn, Brooke, Adam, Julian, Kaity, Vanessa, and Addy in the picture, a customer for almost all 12 years!
