SOUTHEAST at The Market Line

SOUTHEAST at The Market Line Asian Specialty Store located on the Lower East Side at The Market Line.

We want to sincerely thank all of you that patroned and supported our little store at Essex Market for 4 years. Some of ...
02/18/2024

We want to sincerely thank all of you that patroned and supported our little store at Essex Market for 4 years. Some of you may already know this, but our larger parent company, Southeast Asia Food Group, is a distributor that supplies restaurants and food service establishments all across the metro area with quality imported Asian ingredients. The store at Marketline was born out of a love to offer and share some of these great products to the general public and consumers to have in their homes. If you’re curious what we do on the supplier side give us a follow over at !

πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯We're excited to announce that we've teamed up with our friends, , and we're their FIRST stockist in NYC to c...
03/16/2023

πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯🐟πŸ’₯
We're excited to announce that we've teamed up with our friends, , and we're their FIRST stockist in NYC to carry their complete line of products EXCLUSIVELY at Southeast!

-Maple Bourbon Fish Sauce
-Hardwood Smoked Fish Sauce
-Mam Nem (unfiltered fish sauce)
-Umami Spice by (LIMITED)
-Palm Sugar
-Umami Salt
-Fish Sauce*

*You can find their fish sauce around NYC, but everything else is ONLY available at Southeast

Sanzo Happy Hour tomorrow at the shop!Complimentary CocktailsIn-store PromotionsPrize Raffle
10/22/2021

Sanzo Happy Hour tomorrow at the shop!
Complimentary Cocktails
In-store Promotions
Prize Raffle

11/22/2020

Here’s what all went down at our first event, Pocky & Positivity at the Mini-Market space.

Join us on Saturday, November 14 at The Market Line for a special event, Pocky & Positivity! We’ll be  celebrating with ...
11/11/2020

Join us on Saturday, November 14 at The Market Line for a special event, Pocky & Positivity! We’ll be celebrating with the sweet flavors of Pocky with raffle prizes, special promos, giveaways, and more! 100% of ALL raffle ticket sales will be donated to Send Chinatown Love , an amazing non-profit helping local Asian-owned businesses in NYC’s Chinatown. We got our start there back in 1988. Chinatown has, and always will have a special place in our ❀️s!

We’re Back!! Southeast is OPEN, as part of The Market Line Mini-Market. Though, we aren't in original space. We moved ou...
10/01/2020

We’re Back!! Southeast is OPEN, as part of The Market Line Mini-Market. Though, we aren't in original space. We moved our products to a new spot, temporarily. You can find us in front of the entrance, at the grand staircase.

Introducing the Asian Pantry Staple Box- $38Everything you need to create an awesome meal at home!Koon Chun Hoisin Sauce...
08/23/2020

Introducing the Asian Pantry Staple Box- $38
Everything you need to create an awesome meal at home!

Koon Chun Hoisin Sauce- 15oz
Sriracha- 17oz
ABC Sweet Soy- 20.2oz
Lao Gan Ma Spicy Chili Crisp- 7.4oz
Lee K*m Kee Oyster Sauce- 18oz
Kadoya Sesame Oil- 5.5oz
Chinkiang Black Vinegar- 18.6oz
Kikkoman Soy Sauce- 20oz
Squid Brand Fish Sauce- 24.5oz
Mae Ploy Sweet Chili Sauce- 25oz

Available now on https://www.mercato.com/shop/southeast

Address

115 Delancey Street
New York, NY
10002

Opening Hours

Wednesday 1pm - 7pm
Thursday 1pm - 7pm
Friday 1pm - 7pm
Saturday 12pm - 8pm
Sunday 12pm - 6pm

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Southeast

Southeast is part of the Southeast Asia Food Group (SAFG), an Asian Food Distributor that has worked with New York’s top chefs, restaurants, hotels, and cafeterias for nearly 30 years. In the fall of 2019, we opened our first retail shop/showroom inside the newly developed food hall, The Market Line, located on the Lower East Side in NYC. Our retail space will function both as a grocery store and a showroom, allowing customers to shop for chef-approved Asian food and ingredients, and to participate in group cooking-demonstrations, conducted by local business owners and chefs. Food service professionals and home cooks are all welcome.