Rocha's children are involved in running the business and majority of the employees have been with the company for more than five years. Our vision is to continue to provide natural and quality products in the Bay Area. Tortillas, corn chips, masa for tamales and tortillas, tostadas and taquitos are staples in the Latin kitchen. We strive to produce quality and natural products that are synonymous
with Latin cooking in the Bay Area. We understand that price and quality are important to our consumer base; therefore, we are committed to continuing to make a quality and well priced product. One of our goals is to capture more of the corn chip market by offering outstanding freshness and unparallel homemade taste.
