Thrive City Farmers' Market

03/02/2023

https://youtu.be/vU5UDmcuNTk
Spring is just around the corner 🌸🐝 Roll into the new season with this fun and tasty Honey Roll-Up recipe! 🍯 Using local honey and fresh walnuts from the farmers’ market, Chef Andrew shows you and your little chefs how to quickly roll up one of his favorite sweet treats!
Grab your air-fryers and join us in the kitchen for a new Beyond the Market recipe 🎥🍴✨

Who says sweets can’t be healthy too? Try our new recipe for sweet honey roll-ups, made with fresh local ingredients from our farmers’ market!Local honey hel...

08/08/2022

https://youtu.be/YRWFR-0V5NY
In the spirit of Farmers' Market Week, Pacific Coast Farmers' Market Association’s Executive Director, Allen Moy, shares our association’s updated mission statement, and reflects on our progress over the last few decades ✨
PCFMA officially began in 1988, with a small public market format in Emeryville, California. Over the years, we’ve grown in size and in spirit, and are now operating 35 weekly farmers’ market locations around the Bay Area, with a team of nearly 40 dedicated individuals.
Our association is rooted in the Bay Area, and we feel it is only right that our mission reflects that. Watch our latest video to hear our new mission statement, and why local farmers’ markets are so important to our communities!

08/05/2022

https://www.pcfma.org/blog/farmers-market-week-time-celebrate-certified-farmers-markets
Next week is National Farmers' Market Week! It's a time to celebrate the vital role that farmers' markets play in our nation's food system, and highlight all of the good that farmers' markets do for our communities ✨ Read our latest blog to learn more about everything that goes on behind the scenes of a certified farmers' market. And visit this Info Booth this month to pick up some temporary tattoos and custom stickers, and be sure to enter to win a farmers' market swag bag!

We’re celebrating certified farmers’ markets during National Farmers’ Market Week (August 7 thru 13). In fact, we’re celebrating for the whole month of August!

06/16/2022

https://www.pcfma.org/recipes/cherry-berry-jam
Our Cherry Berry Jam is the perfect way to savor the sweetness of springtime all year long 🍓🍒❤️ Shop for fresh ingredients at the farmers' market, and click the link for a step by step guide to preparing your very own homemade jam ✨

This lowered sugar jam lets the flavor of the fruit come through.

06/09/2022

https://youtu.be/jXafiLNeMAc
Learn more about Medina Berry Farms in this installment of 'Beyond the Market!' Berry season is in full swing - watch the video to get an inside look at how Medina family has been growing their raspberries, blackberries, and strawberries in Watsonville for nearly three decades 🍓

To find Medina Berry Farms at a PCFMA farmers’ market near you, visit https://www.pcfma.org/medinaberryfarms For more information about Pacific Coast Farmers...

03/17/2022

Effective April 1st, Market Match will return to a maximum daily match of up to $10 for CalFresh redeemed at the market.
The CalFresh/EBT and Market Match programs have been enormously successful during these difficult pandemic times, stretching food dollars where it is needed. The Market Match program is a California initiative that relies on funding from state and federal partners, and the budget for the program is allocated yearly. This year, due to the program’s popularity, providers are already utilizing a much larger portion of the budget than anticipated . Therefore, this change in policy is to help ensure that Market Match funding will continue at the farmers' market through the rest of 2022.

More information regarding this update can be found at pcfma.org/market-match.

03/02/2022

https://www.pcfma.org/recipes/mushroom-pizza-bites
March’s star, Cody, says the PCFMA recipe for Mushroom Pizza Bites is one of his favorites! It’s a tasty snack that’s both simple to prepare and easily customizable so you can add any toppings you desire 🍕🍄 Follow the link for the full step-by-step recipe, and watch our very own ‘Beyond the Market’ cooking demonstration!

Fun stuffed pizza bites everyone can eat! Easy to prepare, too.

02/28/2022

It's time for another Pacific Coast Farmers' Market Association feature ✨ Meet Cody! Another longtime PCFMA Market Manager, Cody has been with us for about 10 years now - but his experience in the farmers’ markets actually started long before we met him. Cody started helping his mom sell her own handcrafted soaps at the market over 20 years ago - and the two of them still enjoy working together at the Pinole Farmers' Market every Saturday! ☀️
Cody is known and loved around the office for being someone who’s always willing to lend a helping hand - and for having the best staff photo on our website! 📸Simply put, he is great and our markets are lucky to have him 💚
Get to know more about Cody all week by following on Facebook and Instagram!

01/31/2022

Nice to meet you, Michael! 👋

01/27/2022

https://youtu.be/Sr8C8tVSJxQ
Join us in taking a look behind the scenes of the Pacific Coast Farmers' Market Association 'Beyond the Market' video series ✨
We set out to help educate students about some of the different specialty crops you see at the farmers' markets, and the unique ways in which they can be grown, sold, and prepared. Over the course of the year, our team visited 13 farms, more than 10 farmers’ markets, and hosted 18 live cooking demonstrations.
Along the way, we learned more than we ever expected to about what it means to be a small farmer in California today 💚
For more content, visit pcfma.org/beyondthemarket - and stay tuned for lots more coming soon!

01/11/2022

https://www.pcfma.org/blog/year-aquaculture
Happy January, folks ✨ This month, we’re diving in and learning more about Bay Area fishing and aquaculture! 🐟 We're featuring small fisheries and farmers at your local farmers’ markets because the United Nations General Assembly has declared 2022 the International Year of Artisanal Fisheries and Aquaculture (IYAFA 2022). The year will “focus attention on the role that small fisheries and aqua-farmers have in minimizing food insecurity and poverty and promoting sustainable fishing on a small scale.”
Read more about aquaculture and its impacts on the farmers' market at the link above!