Novarow Crumb Co.

Novarow Crumb Co. Inspired by cozy homes, farmers market mornings, and a little everyday magic.
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Welcome to The Novarow Crumb Co. 🧺✨
A whimsical cottage bakery specializing in small-batch sourdough, cookies, cinnamon rolls, muffins, brownies, and seasonal sweet treats.

We are heading the Lanesville Heritage this week! We will also have a little surprise at our booth this week!! We are su...
09/06/2026

We are heading the Lanesville Heritage this week! We will also have a little surprise at our booth this week!! We are super excited to see all of you and the many new faces this will bring. We are also launching our new product. JUST THE MIDDLES. This with be a 12 oz tub full of all your favorite cinnamon roll flavors, with bite sized pieces of the center of our super fluffy rolls!! If anyone would like to preorder for pickup at Heritage send us a message!!

See you all out there!

We are prepping away for Saturday, mixing up our sourdough, prepping our cookie dough to sit and hydrate the flour prope...
08/27/2026

We are prepping away for Saturday, mixing up our sourdough, prepping our cookie dough to sit and hydrate the flour properly before baking, and getting our filling and frosting ready for our cinnamon rolls that are baked and packaged right before we leave for Saturday's market!

🥇And yes the award winning cookie will make an appearance also!

Brylie Harp

08/25/2026

We did our deep clean today to start prep tomorrow!! We are so excited to see everyone this Saturday!

08/24/2026

A day in the life of a small bakery owner… except this one came with a little plot twist. 🥹🍪💙

Started the day as usual—baking, boxing cookies, probably thinking about the next 47 things on my to-do list…

…and somehow ended it finding out our Chocolate Cherry Cheesecake Cookie won FIRST PLACE in the Sellersburg Celebrates baking contest. 😭🏆

I’m still a little shocked.

There’s something so surreal about creating a recipe in your own kitchen, wondering if anyone else will love it as much as you do, and then watching that little idea earn a blue ribbon.

So naturally, we celebrated the only way we know how… by getting right back to baking. 😂

The award-winning Chocolate Cherry Cheesecake Cookie will be coming with us to market, along with plenty of its cheesecake-cookie friends. 🤎

Turns out following the random little bakery dream was a pretty good idea after all. ✨

08/24/2026

Brylie Harp won first place for our Chocolate Cherry Cheesecake Cookie! This was such a surprise and big moment for us! We will have our blue ribbon winner at this Saturday's market at Speed Park Artisan & Farmers Market!

🍂✨ NEXT SATURDAY’S MARKET MENU IS HERE! ✨🍂We may still be holding onto summer, but a little bit of fall magic has offici...
08/20/2026

🍂✨ NEXT SATURDAY’S MARKET MENU IS HERE! ✨🍂

We may still be holding onto summer, but a little bit of fall magic has officially made its way into the Novarow kitchen. 🤎

Next Saturday we’re bringing a menu packed with some of our favorites plus the first cozy flavors of the season!

Everything is made fresh in small batches with quality ingredients — and, as always, made with love & a little bit of magic. ✨

Save the menu, send it to your market buddy, and tell me below…

👇 What are you heading to our table for FIRST?
Drop a comment to let us know.
Because I have a feeling those fall cinnamon rolls aren’t going to last long. 👀🍂🤎

Speed Park Artisan & Farmers Market

— Novarow Crumb Co.

08/17/2026

A little behind-the-scenes cinnamon roll magic from our kitchen. ✨🤎

There’s something so satisfying about watching these go from freshly baked rolls to swirls of cream cheese frosting and finally tucked into their boxes ready to head home with you.

Every batch is made from scratch, made fresh, and made in small batches right here in Sellersburg. 🌿

Whether you find us at a farmers market, place a pre-order, or need something sweet for an event — we’d love to bake for you!

The Novarow Crumb Co.
Made with love and a little bit of magic. ✨

✨ A Little Saturday Plot Twist ✨Our plans for today may have changed, but the dough was already made… and around here, w...
08/15/2026

✨ A Little Saturday Plot Twist ✨

Our plans for today may have changed, but the dough was already made… and around here, we don’t let perfectly good cinnamon roll dough miss its chance to become something magical. 🤎

So that means SURPRISE CINNAMON ROLL DROP! 🍂✨

I have a limited number of freshly baked cinnamon rolls available today — made from the dough we had prepared for our event.

🤎 Fresh baked
🌿 Small batch
✨ Made with love & a little bit of magic

Available while they last! We have 10 Four packs of our giant pillow soft cinnamon rolls. These are loaded with a gooey cinnamon filling and topped with a creamy cinnamon icing.

Perfect excuse for a cozy Saturday treat, a slow morning tomorrow, a special treat for your kids who just went back to school or a box to share with someone you love. 🤎

Comment below or message The Novarow Crumb Co. to claim yours!

And thank you, as always, for helping this little family bakery turn unexpected changes into something sweet. ✨

Address

8105 Palermo Trl
Sellersburg, IN
47172

Telephone

(502)6539390

Website

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